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We're award-winning designers, educators, and encouragers. Since 2014, we have provided purposeful branding, web design, and education for more than 300 creative in women in business — just like you!

Here, you'll find an expertly-curated collection of resources and education for small business success!

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CO-FOUNDERS OF WITH GRACE AND GOLD

Lark: A Showit Template

Lark is a polished, feminine Showit website template for creative business owners. Showcase your business in a beautiful, professional way!

for designers

for creatives

Website Launch Checklist

Whether you're launching a new website for yourself or for a client of yours, use our Website Launch Checklist to ensure every detail is covered!

for designers

for creatives

Last week on Instagram Stories, I shared a brief tutorial: How I plan 1 week and sometimes 1 month of blog content in one day. I love batching to-dos at With Grace and Gold, so Mondays are the day when I plan, write, and schedule all of our content.

Today, I’m excited to share 3 tips for writing purposeful blog content for your audience — tips I use and apply each time I write our blog content!

With Grace and Gold

3 Tips for Writing Purposeful Blog Content

  1. Think about what your audience wants, rather than what you want. When I sit down to plan our blog content, I think about what our audience of creative women in business would like to learn more about. What questions do they have on a daily basis? What areas of their businesses might they want to learn more about? When I put myself in our audience’s shoes, I am able to plan blog posts that are meaningful and helpful.
  2. Acknowledge that your blog post may be read today, next week, next month, or next year. Next, I try to write evergreen blog content — content that will be relevant today, tomorrow, next week, and next year. Of course, with speedy changes in technology, it isn’t always easy to do. However, I do try to write about business topics that will be helpful and relevant for awhile!
  3. Write your content as if you were speaking directly to one person. Finally, I try to write our content to “one person” — the person reading the blog post. When you write to one person, it’s easier to be conversational, to be helpful, and to bring the reader along on a journey. It’s when we try to write to “everyone” that blog content can be tough to write!

We’ve written a ton of blog posts about blogging! Here are some additional posts you may enjoy:

I am so hopeful these tips guide you as you continue writing blog content for your business! Of course, please share any questions you may have below!

Our most recently celebrated Custom Design Experience is for Elizabeth M Photography! We were honored to create a custom brand and Showit web design for Lizz's Sarasota, Florida-based fine art photography business!

Her design features layers, natural details, and personal, engaging features. Learn More About Lizz's Design

RECENTLY CELEBRATED CUSTOM DESIGN CLIENT:

Elizabeth M Photography

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