3 Tips for Writing Purposeful Blog Content - With Grace and Gold | Brand and Web Design for Creative Small Business Owners and Entrepreneurs

Share the Article:

3 Tips for Writing Purposeful Blog Content

With Grace and Gold® has provided award-winning brand and web design for small businesses since 2014.

Meet Kelly Zugay and Andra Barkey

Come away with a one-of-a-kind brand and web design to align with your vision and goals.

Custom Design Services

Seamlessly customize and launch your new web design with a Showit website template!

Do-It-Yourself Web Design

Last week on Instagram Stories, I shared a brief tutorial: How I plan 1 week and sometimes 1 month of blog content in one day. I love batching to-dos at With Grace and Gold, so Mondays are the day when I plan, write, and schedule all of our content. Today, I’m excited to share 3 tips for writing purposeful blog content for your audience – tips I use and apply each time I write our blog content!

3 Tips for Writing Purposeful Blog Content by With Grace and Gold

3 Tips for Writing Purposeful Blog Content

  1. Think about what your audience wants, rather than what you want. When I sit down to plan our blog content, I think about what our audience of creative women in business would like to learn more about. What questions do they have on a daily basis? What areas of their businesses might they want to learn more about? When I put myself in our audience’s shoes, I am able to plan blog posts that are meaningful and helpful.
  2. Acknowledge that your blog post may be read today, next week, next month, or next year. Next, I try to write evergreen blog content — content that will be relevant today, tomorrow, next week, and next year. Of course, with speedy changes in technology, it isn’t always easy to do. However, I do try to write about business topics that will be helpful and relevant for awhile!
  3. Write your content as if you were speaking directly to one person. Finally, I try to write our content to “one person” — the person reading the blog post. When you write to one person, it’s easier to be conversational, to be helpful, and to bring the reader along on a journey. It’s when we try to write to “everyone” that blog content can be tough to write!

Here are some additional posts you may enjoy:

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!

Expertly-designed, completely-customizable Showit website templates by With Grace and Gold® — a leading Showit web designer and former Showit Designers of the Year. Customize every detail as much as you'd like and confidently launch your new website!

Discover Our Best-Selling Showit Website Templates

Brooklyn, our most popular Showit website template, is a detailed, engaging Showit website and blog template for photographers and small business owners. 

Brooklyn

Mountainview, a best-seller at With Grace and Gold®, is a creative, engaging, and emotive Showit website and blog for photographers and creative small business owners.

Mountainview

San Francisco, a best-seller at With Grace and Gold®, is a modern, emotive, and detailed completely-customizable Showit website template for creative small business owners.

San Francisco

Recently-Celebrated Custom Design Clients

Custom Brand and Web Design for Small Businesses

Custom Brand and Web Design 

Hire With Grace and Gold®

Journey through an engaging, collaborative award-winning brand and web design experience to help you multiply your revenue, expand your reach, and build a meaningful legacy through your small business.

1

Pre-Made Brand Design

HIre With Grace and Gold®

For business owners in need of an elevated brand quickly and seamlessly, choose our Pre-Made Brand Design Experience. Come away with an elevated brand for your business in a matter of days. 

2

Web Design Audit with Kelly and Andra

Ask With Grace and Gold®

Meet with Kelly and Andra of With Grace and Gold® for a Web Design Audit — a detailed and comprehensive review of your existing web design. Come away with action steps for success.

3

Shop Showit Website Templates

Do-It-Yourself Web Design

Do you prefer do-it-yourself web design? With Grace and Gold® offers a collection of expertly-designed, conversion-focused, completely-customizable Showit website templates for small businesses. 

4
4
of

Choose Your Experience:

Explore by Category

Explore the Blog

★ ★ ★ ★ ★

Anchor  •  Apple  •  Google  •  Spotify  •  Stitcher

Create a purposeful brand and build a successful small business with Brand It, Build It Podcast — a chart-topping marketing podcast by With Grace and Gold® equipping tens of thousands of listeners for small business success!

Brand It, Build It Podcast

A Chart-Topping Small Business Marketing Podcast

Laylee Emadi, Educator

"I love how short, sweet — and above all, actionable — these episodes are!"

Lauren Heim, Artist

"These short, content-packed episodes are sure to make an impact in your business!"

Laura Joseph, Stationer

"It's nice to have succinct and digestible content I'm able to immediately put into action!"

Actionable Education for Small Business Owners

The With Grace and Gold® Blog