If you’re a small business owner, it’s likely you’ve heard of Showit and Showit website templates. With many platforms to choose from — like WordPress, Squarespace, and Wix — you may have wondered what makes Showit the choice of leading online small business owners. Today, I’m excited to explore what Showit is, why we along with leading online small business owners recommend using Showit, and how to determine whether a Showit website template or custom Showit website is best for you.

Showit Websites 101

Welcome to Episode 210 of The Brand It, Build It Podcast: Showit Websites 101. Though we have served small businesses through brand and web design since 2014, we have been proud Showit web designers since 2017. Having been honored as Showit Designers of the Year, we know first-hand the meaningful difference the Showit platform can make for small businesses of all kinds. Today, I’m excited to share what Showit is, why we along with leading online small business owners recommend using Showit, and how to determine whether a Showit website template or custom Showit website is best for you.

What is Showit?

Showit is a website platform designed with creatives and small businesses in mind. It’s known for its user-friendly drag-and-drop dashboard, which allows you to easily customize your website without needing to know how to code.

Why is Showit recommended?

1. Ease of Use: Showit’s drag-and-drop editor makes it incredibly easy for anyone to create and maintain a professional-looking website. You can move elements around freely, change colors and fonts, and add new sections with just a few clicks.
2. Responsive Design: Showit websites are built with mobile responsiveness in mind, meaning your site will look great and function smoothly on any device, whether it’s a smartphone, tablet, or desktop.
3. Creative Freedom: With Showit, you have complete control over the design of your website. You’re not limited by rigid templates or pre-set layouts, so you can truly make your site reflect your unique brand and style.

How do you decide between a Showit website template or a custom Showit web design?

1. Budget: Templates are typically more budget-friendly than custom designs. At With Grace and Gold, for example, templates are about $900, while custom brand and web design is $9000.
2. Goals: If your business is just getting off the ground and you simply need a web presence, a template is a wonderful choice. If your business is established and you have specific goals in mind for how your website will serve your business — such as converting your visitors to paying clients or customers, elevating your price point, or another goal specific to your business journey — a custom web design can better ensure every element of your web design is uniqely-created with your goals in mind.
3. Time: Templates can get your website up and running faster than a custom design, because all of the groundwork is already done for you. If you need your website up and running ASAP, a template could be the better option.
4. Uniqueness: If standing out from the crowd is important to you, a custom Showit website is worth the investment. With a custom design, you can ensure that your website is truly one-of-a-kind and perfectly-tailored to your brand. If you are concerned about your many others in your field having the same online presence as you — especially if they tend to shop around from one business to another, or compare one business to another — having a custom design is best.

Ultimately, the decision between a Showit template and a custom Showit website comes down to your specific needs, goals, and resources.

I am so hopeful today’s episode equips you to become familiar with the Showit platform and determine whether a switch to Showit is right for you and your business. In particular, we love how Showit is so flexible, allows complete creative freedom, and has powerful Search Engine Optimization tools. For more information about custom web design or Showit website templates, visit withgraceandgold.com. Thanks for tuning in!

Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is the best small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business. Since 2014, With Grace and Gold has provided award-winning custom brand and Showit web design and completely customizable Showit website templates for small businesses worldwide.