If you are interested in trying Flodesk, use our unique link for 50% off your first year of using Flodesk!

Newsletter marketing can be extremely valuable for small business success. It’s a genuine way of connecting with your audience and driving meaningful results for your business. Studies consistently show its effectiveness: for every dollar spent on email marketing, the average return is $40, according to the Data & Marketing Association. Emails are nearly 40 times more effective than social media platforms — like Facebook and Twitter combined — in acquiring customers, as highlighted by McKinsey & Company. Moreover, personalized emails have a 26% higher chance of being opened, according to a report by Campaign Monitor — which means personally connecting with your audience matters. With billions of email users worldwide — and the ability to tailor messages to specific segments of your newsletter audience — newsletter marketing offers a cost-effective and impactful way to engage your audience and nurture lasting relationships.

Whether you’re just getting started with newsletter marketing, or seeking a platform that makes you feel excited and empowered about newsletter marketing — today’s episode is for you. Today, I’m sharing why we, along with many leading small business owners, choose Flodesk for newsletter marketing.

Why We Chose Flodesk for Newsletter Marketing

Welcome to Episode 212 of The Brand It, Build It Podcast: Why We Chose Flodesk for Newsletter Marketing. I’m your host, Kelly Zugay.

The email newsletter marketing platform you choose for your business matters. At With Grace and Gold, for example, we wanted a newsletter platform we could seamlessly tailor to our brand by customizing the color palette and font styles of our opt-in forms and newsletters. As a brand and web design business, having beautifully branded newsletter opt-ins and content matters deeply to our business and brand overall. We also wanted a newsletter platform we could effortlessly add to our website, whether in the form of pop-ups or embedded opt-in forms. Today, we’re excited to explore Flodesk more thoroughly and share why — among any newsletter platform we have tried over the past 10 years — Flodesk is our preferred and chosen email newsletter marketing platform.

We believe Flodesk stands out from other newsletter marketing platforms for these 9 reasons:

1. Ease of Use: Flodesk is known for its user-friendly drag-and-drop editor. The drag-and-drop editor allows you to easily customize opt-ins to fit your brand and style and design beautifully branded emails — without any previous design or technical expertise. Flodesk makes it easy for users to design and customize email templates, create automated workflows, and manage their email lists with minimal effort.
2. Design Focus: Flodesk prioritizes design aesthetics, offering visually-stunning, professionally-designed templates that are modern, clean, and highly customizable. The platform is designed to empower users to create beautiful email campaigns without the need for design expertise. These templates are fully customizable, allowing you to create eye-catching newsletters that reflect your unique brand identity.
3. Responsive Design: With Flodesk, you can rest assured that your email newsletters will look great on any device. Its templates are optimized for mobile devices, ensuring that your message reaches and serves your audience wherever they access their email.
4. Segmentation and Personalization: Flodesk makes it easy to segment your email list based on various criteria. This allows you to send targeted, personalized content to different segments of your audience, increasing your engagement and conversion rates.
5. Automation: Flodesk offers powerful automation features that allow you to set up automated email sequences based on triggers and actions. Whether you’re welcoming new subscribers, nurturing leads, or re-engaging inactive subscribers, Flodesk’s automation tools make it simple to streamline your email marketing efforts.
6. Affordability: Compared to other email marketing platforms, Flodesk offers competitive pricing plans that are especially attractive for small businesses with limited budgets. With a flat monthly fee, you can send unlimited emails to your subscribers, making it a cost-effective solution for growing your email list and reaching your audience.
7. Integrations: Flodesk integrates seamlessly with other popular tools and platforms, whether through Flodesk or Zapier. This allows you to sync your email marketing efforts with your existing systems and workflows, maximizing efficiency and effectiveness.
8. Community and Support: Flodesk has cultivated a vibrant and supportive community of users who share tips, resources, and best practices for email marketing success. The company also provides excellent customer support, with responsive assistance available via email and their Facebook community.
9. Ethical Practices: Flodesk prioritizes ethical email marketing practices and is committed to maintaining high deliverability rates and compliance with anti-spam regulations. The platform encourages users to focus on building genuine relationships with their subscribers and delivering valuable content rather than resorting to spammy tactics.
10. Innovation and Updates: Flodesk is continuously evolving and introducing new features — such as eCommerce features or Link in Bio pages — and updates to enhance the user experience. The company listens to feedback from its users and regularly implements improvements and optimizations to ensure that the platform remains cutting-edge and competitive in the ever-changing landscape of email marketing.

Flodesk is a great choice for small businesses looking to create beautiful, engaging, effective email newsletters. Its intuitive interface, stunning templates, and powerful features make it a valuable tool for growing your business and connecting with your audience. Flodesk keeps things both beautiful, and simple, creating a smooth experience for both the user and the reader! We hope you will love this platform as much as we do. If you are interested in trying Flodesk, use our unique link for 50% off your first year of using Flodesk!

Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is the best small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business. Since 2014, With Grace and Gold has provided award-winning custom brand and Showit web design and completely customizable Showit website templates for small businesses worldwide.