These days, small business owners are tasked with being more than experts in their field. With the prevalence of social media marketing, small business owners are also tasked with putting themselves online in the form of social media marketing, video creation, and more. For people who identify as introverts, small business marketing may not always feel comfortable, easy, or natural. Even if you don’t identify as an introvert, maybe it feels challenging to effectively balance both your work and your marketing. Today, I’m excited to share 10 introvert-friendly marketing tips for small business owners; ways you can remain behind-the-scenes of your business and focus on the areas of your work you love doing most — while also laying a foundation for growth and success.

Introvert Friendly Marketing Tips for Small Businesses

Welcome to Episode 214 of The Brand It, Build It Podcast: 10 Introvert-Friendly Marketing Tips for Small Businesses. I’m your host, Kelly Zugay. Whether the thought of creating an Instagram Reel of yourself speaking to the camera makes your palms feel sweaty — or you are simply eager to discover alternative ways to market your business in a foundational, growth-driven way, today’s episode is for you. Here are 10 introvert-friendly marketing tips for small businesses:

1. Leverage Your Website. How your website is designed, what your website communicates, and effectively your website can lead and guide your visitors toward confidently pursing your business can all make a truly meaningful difference for your overall business success. Whether you hire a professional web designer, or choose to DIY your web design, creating a website rooted in strategy can help you to effectively market your business, while remaining behind-the-scenes of your business.
2. Focus on Search Engine Optimization. In Episodes 072, 073, and 074, we share actionable ways to enhance your SEO from the inside out. These step-by-step episodes we’ve called The Small Business Owner’s Guide to SEO, will help you to strengthen your website and your content — increasing the chances of your business being discovered on search engines. When your website is more easily discovered on search engines, your website and your SEO are truly working on behalf of your business, so you can focus on your work.
3. Prioritize Blog Content Creation. Blog content creation is helpful for small businesses for a variety of reasons. Blog content creation allows you to share your expertise, engage your audience, build trust, and boost your SEO. It’s a fantastic way to connect with your audience without needing to interact face-to-face. To jump-start your blog, explore Episode 162: Best Practices for Blogging with Search Engine Optimization in Mind.
4. Utilize Email Marketing. Building an email newsletter community equips you to connect directly with your audience in a behind-the-scenes manner. Our chosen newsletter platform, Flodesk, offers small businesses an opportunity to create beautiful opt-ins, engaging newsletters, and more. Newsletter marketing is one of the most effective and beneficial forms of small business marketing — and best of all, you can do it on your terms!
5. Create Videos with Voiceovers. If being live in front of your audience isn’t for you, consider creating video content or Reels with voiceovers. This equips you to share your expertise and creativity — but to do so in a more discreet way.
6. Create a Podcast. Similar to videos with voiceovers, by recording your podcast from the comfort of your home, or in the privacy of your office, you can share your expertise with your audience in a less pressure-filled way.
7. Create High-Quality Content. Invest time in creating high-quality, evergreen content such as how-to guides, infographics, and eBooks. This content can be shared repeatedly and will continue to attract and educate potential customers over time.
8. Ask for Referrals and Testimonials. Ask past customers for referrals or testimonials — and share those testimonials through social media, your blog, or your website. Positive reviews can significantly boost your credibility and attract new clients — and sharing reviews can put the spotlight on your past clients or your work, rather than on you.
9. Collaborate with Others. Partner with other small businesses or influencers in your niche. You can guest post on their blog or create a joint product. Collaborations can extend and expand your reach and remove the pressure of doing all of the marketing independently.
10. Automate Where You Can. Tools like social media schedulers and email automation can take a lot of the manual effort out of marketing. This lets you focus your energy on creating great content rather than constantly being online.

Remember, successful small business marketing is possible without feeling uncomfortable, too exposed, or too present online. Successful small business marketing is about finding ways to connect with your audience that feel right for you — ways you feel are sustainable and aligned with your business and values. By leveraging your strengths, you can build meaningful relationships with your audience and grow your business in a way that feels natural and sustainable. Thanks for tuning in!

Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is the best small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business. Since 2014, With Grace and Gold has provided award-winning custom brand and Showit web design and completely customizable Showit website templates for small businesses worldwide.