How to Sell Showit Templates and Digital Products

Welcome back to Brand It, Build It Podcast — a podcast designed to help small business owners brand, market, and grow with purpose and ease.

Today, we’re diving into a topic that many designers have been asking about: how to sell Showit templates and how to start a Showit template shop. But even if you’re not a Showit designer, stick with me — because at the heart of this conversation is the bigger question: How can you take your expertise and package it into a digital product that serves more people, creates recurring revenue, and adds balance to your business?

Why Starting a Showit Template Shop Works for Designers

For designers, Showit templates are a powerful way to serve more clients at once. For other business owners, digital products could mean guides, templates, or online resources. At their core, digital products:

• Multiply your impact without multiplying your hours
• Offer an accessible way for new clients or customers to work with you
• Create recurring or passive revenue streams that support your business long-term

So while today’s examples are specific to Showit templates, the principles apply across industries.

Define Your Showit Template Shop Audience

Before you create anything, pause and ask:

• Who do I want this product to help?
• What problem am I solving for them?
• Why would they choose this over a competitor’s option?

For Showit designers, this might look like creating templates that simplify online booking for photographers, or templates that help coaches launch courses quickly. For non-designers, it’s the same idea: create with your audience’s needs in mind, not just what looks pretty or feels fun to make.

Design Showit Templates with Strategy

Whether you’re building a Showit template or another type of digital product, strategy matters. Ask yourself:

• Does this guide my audience toward their next step?
• Does it feel intuitive and approachable?
• Is it designed to actually work for them, not just sit unused?

Great design is more than aesthetics — it’s creating an experience that transforms the way your client or customer does business.

Create Systems to Sell Showit Templates

Having a beautiful product isn’t enough — you need systems to help it sell:

• A shop platform or checkout system that’s simple and seamless
• Automated delivery and onboarding, so customers feel supported right away
• Marketing workflows like Pinterest, blog content, or email sequences that continue working for you behind the scenes

The goal is to make your product accessible and easy to purchase, while freeing up your time to keep creating or serving.

Encouragement for Designers and Creative Entrepreneurs

If you’re a designer, yes, Showit templates can be a powerful way to diversify your revenue. And if you’re not a designer, remember: this same model applies to your expertise, too. Any skill or system you’ve mastered can be packaged into a digital product that helps others and creates balance in your business.

The Showit Shop System for Template Designers

And if you’re a Showit designer ready to take the leap, that’s exactly why we created The Showit Shop System — a step-by-step course designed to help you build, launch, and grow a profitable Showit template shop. It’s everything you need in one place, built from our 8 years of experience running a shop ourselves. You can learn more at withgraceandgold.com/showit-shop-system.

Final Takeaways for Selling Showit Templates

To recap:

1. Define your audience and purpose
2. Design with strategy in mind
3. Create systems for selling

Whether you’re selling Showit templates or exploring another type of digital product, these steps will help you create something that serves well, sells consistently, and helps you build the kind of business you truly want. Thank you for tuning in to Brand It, Build It Podcast. Until next time, keep creating with intention and building a business that works for your life.