Today, I’m excited to share 3 tips for writing purposeful blog content for your audience — tips I use and apply each time I write our blog content!

Evergreen blog content is blog content that “makes sense” or is broadly written to serve readers over an extended period. When you come upon evergreen blog content — no matter when it was written, within reason — it can apply to you. Evergreen Blog Post: 3 Purposeful Ways to Grow Your Newsletter ListNon-Evergreen Blog Post: 3 Newsletter […]

Sometimes, it can feel as though there are too many blogging tips to remember. From the content of your blog post to the steps you can take to market your blog post, there are countless blogging best practices. Today, we’re excited to share 3 simple tips for a better blog post. These tips are easy […]

When we began our business on October 1, 2014, we decided our blog would play a central role in our day-to-day business operations. We knew having a blog would be helpful for our business, but we didn’t know exactly why or how. Since the start of our business journey, we have written more than 300 […]

Over the years, many of our clients have asked us whether or not we believe a blog is necessary. We always respond with a wholehearted YES, we believe a blog is necessary. No matter what kind of small business you own, a blog can help you to: Find your voice and learn to communicate well […]

Blogging has played a major role in our business journey. It has allowed us to form meaningful connections with others on the Internet – also known as “Internet Friends!” It has allowed us to process the ins and outs of small business ownership week after week, month after month, and year after year. It has […]

Your blog posts have serious value. After all, you spent a great deal of time curating and composing them in the first place – right?! Today, we’re sharing how you can drive traffic to your old blog posts – to keep your traffic and engagement strong! How to Drive Traffic to Old Blog Posts Write […]

Your blog is a means for connecting with your Ideal Client or Ideal Reader. Sometimes, though, it can feel as though you’re writing to an audience of zero. Today on our blog, we’re sharing how you can blog more effectively! How to Blog More Effectively Find your niche. Before you even begin typing, it’s so, so […]

Blogging doesn’t have to be a mystery — although, it can sometimes feel like one! If you’re feeling as though (or seeing evidence that) your blog posts are being overlooked, we’re so excited to share 5 possible reasons, to help you solve the blogging mystery! 5 Reasons Your Blog Posts are Being Overlooked Professional aesthetic. In […]