3 Tips for Creating Evergreen Blog Content | With Grace and Gold

Since 2014, With Grace and Gold® has provided award-winning brand and web design for more than 400 creative business owners.

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Through purposeful brand and web design, our mission is to help creative women in business to consistently book their Ideal Client, grow their business, and experience successful small business ownership.

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3 Tips for Creating Evergreen Blog Content

December 20, 2018

We're award-winning designers, educators, and encouragers. Since 2014, we have provided purposeful branding, web design, and education for more than 300 creative in women in business — just like you!

Here, you'll find an expertly-curated collection of resources and education for your small business success!

CO-FOUNDERS OF
WITH GRACE AND GOLD®

We're Andra and Kelly!

@withgraceandgold • 18.6K

Evergreen blog content is blog content that “makes sense” or is broadly written to serve readers over an extended period. When you come upon evergreen blog content — no matter when it was written, within reason — it can apply to you.

Evergreen Blog Post: 3 Purposeful Ways to Grow Your Newsletter List
Non-Evergreen Blog Post: 3 Newsletter Strategies to Use in May 2017

If both of these blog posts were pinned on Pinterest, the evergreen example could truly “live on” because it is relevant no matter the day, week, month, year, or season. (Conversely, the non-evergreen example may not be as “Pinterest-worthy” because Pinterest users don’t see the content as relevant anymore.)

Today, we’re excited to share 3 tips for creating evergreen blog content!

3 Tips for Creating Evergreen Blog Content by With Grace and Gold - Brand and Custom Website Design for Creative Women in Business - With Grace and Gold

3 Tips for Creating Evergreen Blog Content

  1. Think about your Ideal Client, or Ideal Reader. First, begin by thinking about your Ideal Reader — prospective clients, current clients, or past clients. What do they want to learn more about? What resources are they in need of, or in search of? At With Grace and Gold® our clients — creative women in business — are often searching for content about small business ownership, blogging, social media marketing, branding, and web design. For this reason, we work to develop relevant content within each category. What does your Ideal Reader want to learn more about?
  2. Look for ways to make content less specific. Maybe you’ve got an awesome idea for a blog post, but the blog post will only make sense this week. (That’s okay, too!) However, if you’d like to help your content become more evergreen, look for ways to make your content less specific. “Things to Do This Week in Charleston” could become split up between broad posts like “Top Attractions in Charleston” or “Best Things to Do in Charleston.” That way, no matter when the blog post is found, it will be relevant to the reader.
  3. Pin your blog posts on Pinterest, so they can live on.  Lastly, use Pinterest as a place to pin your blog content. That way, as readers search for your content, they will come upon — and hopefully re-pin — your content. 

Kelly and Andra of With Grace and Gold®

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We're award-winning designers, educators, and encouragers. Since 2014, we have provided purposeful branding, web design, and education for more than 300 creative business owners — just like you!

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