Evergreen blog content is blog content that “makes sense” or is broadly written to serve readers over an extended period. When you come upon evergreen blog content — no matter when it was written, within reason — it can apply to you.
Evergreen Blog Post: 3 Purposeful Ways to Grow Your Newsletter List
Non-Evergreen Blog Post: 3 Newsletter Strategies to Use in May 2017
If both of these blog posts were pinned on Pinterest, the evergreen example could truly “live on” because it is relevant no matter the day, week, month, year, or season. (Conversely, the non-evergreen example may not be as “Pinterest-worthy” because Pinterest users don’t see the content as relevant anymore.)
Today, we’re excited to share 3 tips for creating evergreen blog content!