Over 3,500 ★★★★★ Successful Clients Since 2014
Renowned for Multiplying Your Revenue
Over a Decade Creating Elevated Web Designs
Honored as Showit Designer of the Year 🏆

Evergreen blog content is blog content that “makes sense” or is broadly written to serve readers over an extended period. When you come upon evergreen blog content – no matter when it was written, within reason – it can apply to you.

Evergreen Blog Post: 3 Purposeful Ways to Grow Your Newsletter List
Non-Evergreen Blog Post: 3 Newsletter Strategies to Use in May 2017

If both of these blog posts were pinned on Pinterest, the evergreen example could truly “live on” because it is relevant no matter the day, week, month, year, or season. (Conversely, the non-evergreen example may not be as “Pinterest-worthy” because Pinterest users don’t see the content as relevant anymore.)

Today, we’re excited to share 3 tips for creating evergreen blog content!

3 Tips for Creating Evergreen Blog Content

  1. Think about your Ideal Client, or Ideal Reader. First, begin by thinking about your Ideal Reader – prospective clients, current clients, or past clients. What do they want to learn more about? What resources are they in need of, or in search of? At With Grace and Gold® our clients – creative women in business – are often searching for content about small business ownership, blogging, social media marketing, branding, and web design. For this reason, we work to develop relevant content within each category. What does your Ideal Reader want to learn more about?
  2. Look for ways to make content less specific. Maybe you’ve got an awesome idea for a blog post, but the blog post will only make sense this week. (That’s okay, too!) However, if you’d like to help your content become more evergreen, look for ways to make your content less specific. “Things to Do This Week in Charleston” could become split up between broad posts like “Top Attractions in Charleston” or “Best Things to Do in Charleston.” That way, no matter when the blog post is found, it will be relevant to the reader.
  3. Pin your blog posts on Pinterest, so they can live on.  Lastly, use Pinterest as a place to pin your blog content. That way, as readers search for your content, they will come upon – and hopefully re-pin – your content. 

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!

Previous Blog Post
Next Blog Post

Elevate your business with purpose using With Grace and Gold's step-by-step guide to raising your prices confidently. Receive the Guide

Free Guide to Raising Your Prices

Free Guide


Become familiar with Showit using an expertly-created, completely-customizable Showit template by With Grace and Gold. Download

Free Showit Template by

Free Showit Template

With Grace and Gold

Does your brand communicate luxury? Take our assessment and create a luxury brand for your business. Receive the Guide

How to Create a Luxury Brand

Free Guide

for Your Business

Download our free Showit website template, Brooke & James — and create a sophisticated, classic website for your small business.

Free Showit Template

Free Showit Website Template

Over nearly a decade, With Grace and Gold has curated more than 400 expertly-composed blog posts. Grow your small business with purpose, strategy, and joy.

Explore 400+ 

Search With Grace and Gold

Educational Blog Posts

Our step-by-step guide to raising your prices confidently, elevating your business, and beginning a season of purpose in your creative business:

Raise Your Prices

Grow Your BUsiness


Hire With Grace and Gold to expertly customize your chosen Showit website template. Launch your beautiful, purpose-driven new website quickly and seamlessly.

Showit Template Customization

Shop With Grace and Gold's collection of expertly-designed, completely customizable Showit website templates — for do-it-yourself web design.

Showit Website Templates

Hire With Grace and Gold for Custom Brand and Web Design — an award-winning design experience for creative founders ready for meaningful growth.

Custom Brand and Web Design

Offerings so carefully-crafted, you never have to wonder what’s coming next — but instead, simply delight in what unfolds.

How We'll Help You Grow Your Business

How can we serve you?

purpose-driven brand and web design.
Multiply your revenue and reach with purpose-driven brand and web design.

Award-Winning, Luxury Brand and Web Design Since 2014