When serving clients of With Grace and Gold through custom brand and web design, we and our clients love and value using movement, detail, and texture to create a web design reflective of the experience they give their clients. Though we can create movement, detail, and texture using photography and copywriting alone — the use of video content can elevate and enhance a brand and web design in valuable ways. Today, we’re excited to share 5 creative uses for brand video content — and why having a brand video could be a truly beneficial investment for your business.

Creative Uses for Brand Video Content

Welcome to Episode 222 of The Brand It, Build It Podcast — I’m your host, Kelly Zugay. Recently, we celebrated the launch of an all-new custom brand and web design for Taylor Nicolle Photography. One big component of her newly-launched website is video content. We used Taylor’s brand video clips to create an engaging, memorable, and high-impact web design her prospective clients would value, connect with, and remember. Though video content is by no means a requirement for a successful web design, it can make a really meaningful difference in how a web design looks, feels, and is perceived. Video content can be used in creative ways beyond your web design, too. So, today, we’re sharing 5 creative uses for brand video content!

First, what is brand video content?

A brand video is a video that showcases and promotes a brand or business. Brand videos are shorter in nature — think: commercial length — highly-produced videos designed to showcase your brand, connect with your audience, and present your business in an engaging, meaningful way.

What makes brand video content so special?

1. Storytelling: Brand videos are narrative-driven. They often tell a story that resonates with your audience, whether it’s your brand’s origin story, customer testimonials, or a depiction of your brand’s impact. This storytelling approach helps create an emotional connection with viewers, making your brand more memorable.
2. Brand Identity: These videos are visually consistent with your brand’s identity. They use your brand’s color palette, fonts, and logos, and they reflect your brand’s tone and voice. This consistency helps reinforce your brand’s image and makes your brand easily recognizable.
3. High Production Quality: Professional production is essential. High-quality video production, including clear audio, sharp visuals, and professional editing, ensures the video represents your brand well. Attention to detail in elements like music, pacing, and transitions also enhances the overall impact.
4. Purpose-Driven Content: Brand videos communicate a clear and concise message about what your brand stands for and why it matters. They often include a subtle call to action, encouraging viewers to learn more, visit your website, or engage with your brand.

How can brand video content enhance your website?

1. Enhanced Storytelling: The first major benefit is enhanced storytelling. With branding videos, you can tell your brand’s story in a dynamic and engaging way. This visual narrative helps your audience connect with your brand on a deeper level, creating an emotional bond that static images or text alone can’t achieve.
2. Increase Engagement: Second, brand videos significantly increase engagement. Videos capture attention more effectively than still images or text. They can keep your audience engaged longer, which is especially important in today’s fast-paced digital world. Higher engagement often leads to higher retention rates, meaning your audience is more likely to remember your brand.
3. Improved SEO: Another key advantage is improved SEO. Search engines like Google favor video content, which can help improve your website’s search engine ranking. Additionally, videos tend to keep visitors on your site longer, which is a positive signal to search engines. This can ultimately lead to increased organic traffic to your website.
4. Versatility: Brand videos are also incredibly versatile. A single video can be repurposed into shorter clips or GIFs. This versatility makes them a cost-effective and efficient marketing tool.

Lastly, what are 5 creative uses of brand video content?

1. Website Integration: Place a brand video on your Home or About page to capture visitors’ attention immediately. Use videos on product or service pages to explain your offerings and highlight key features. Consider using both a full-length brand video, or short video clips which can be used as backgrounds throughout your web design.
2. Social Media: Share your brand videos on social media to reach a wider audience and increase engagement. Create clips of your brand video to pair with podcast episodes or educational voiceovers. Consider using clips of your video in paid social media ads to connect with prospective clients or customers. Uploading your brand video to YouTube can help your business to be discovered more seamlessly, too.
3. Email Marketing: Include video content in your email newsletters to provide valuable information in an engaging format. Add a thumbnail to your brand video using an email platform like Flodesk — or create GIFs from your brand video so you can create movement and texture within your newsletter.
4. Presentations and Pitches: Use brand videos in client meetings or presentations to provide a polished introduction or representation of your business.
5. Content Marketing: Embed video content in your blog posts to complement your written content. This can create an engaging, memorable experience for your readers — and help to foster connection in a way photos and written content simply can’t.

Summed up, brand video content can enhance your brand’s professionalism and credibility. High-quality videos show potential clients that you invest in your business and care about how your business is perceived. By leveraging the power of brand video content, you can create a more engaging, professional, and memorable presence both online and offline. Thanks for tuning in!

Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is the best small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business. Since 2014, With Grace and Gold has provided award-winning custom brand and Showit web design and completely customizable Showit website templates for small businesses worldwide.