One common question we are asked by creatives who would like to elevate their brand and web design or enter the luxury market is: “If I want an elevated, luxurious brand and web design, do I need a light, airy, neutral design?” While many of our clients value having a neutral brand and web design, we wholeheartedly believe an elevated brand and web design can be created using a wide array of color palettes. In today’s episode, I’m excited to share ways to approach your luxury web design when your work, approach, or preferred clients aren’t particularly aligned with a light, airy, neutral style.

Is Luxury Design Always Light and Airy?

Welcome to Episode 196 of the Brand It, Build It Podcast. I’m your host Kelly Zugay. At With Grace and Gold, we proudly and expertly design in every style — and our goal is for each brand and web design we create to be a one-of-a-kind reflection of each business we serve. One common question we receive is: “If I want an elevated, luxurious brand and web design, do I need a light, airy, neutral design?” The answer is no; an elevated, luxurious brand and web design can come in a variety of styles. Today, we’re excited to share 5 ways to approach your web design when you’d like a more colorful, bold, or unique, yet elevated, design to align with your vision and goals.

1. Embrace Minimalism: Use a clean, simple design with a focus on whitespace. Whitespace can truly be any color; it is simply the use of purposeful blank space to create margin in your web design and make content easier to browse and experience. Clean typography, a sleek and simplified design, and a user-friendly experience can help your business capture a luxury aesthetic in a modern, minimal way.
2. Create a Timeless, Editorial Design: Incorporate strong, editorial typography — font styles you’d expect to see in a newspaper or magazine. Beyond black and white, your typography could be in a more emotive or more colorful style to create a unique aesthetic. Using line details and design details can help to communicate a detailed approach to your work, and create an elevated aesthetic overall. Our past client, Rae Nicole Events, offers an example of an editorial web design aesthetic.
3. Embrace Color and Personality: One of our personal favorite web designs by With Grace and Gold was for a company called Cheers! Chicago. Cheers! Chicago uses vibrant, bold colors and personality to create a fun, engaging, yet luxurious and elevated aesthetic. A colorful, personality-driven design can create a memorable experience for visitors and equip you to form meaningful connections with your visitors.
4. Create a Sense of Richness: Use rich, vibrant colors — deep reds, royal blues, regal purples, and gold — alongside ornate design elements. Our past clients — deVasco’s Daughters and Jayne Heir — showcase an opulent style while honoring the color and vibrancy of their beautiful work.
5. Pursue a Dark, Emotive Design: In an emotive design, deep, rich tones dominate the color palette, creating an engaging, personal, connection-driven web design. This style can be particularly effective for luxury brands aiming to capture their audience’s hearts and connect on an emotional level. This is best illustrated

In custom brand and web design, there’s no one-size-fits-all approach — and a professional designer who learns about your business, vision, goals, and preferred clients can create a one-of-a-kind brand and web design uniquely-aligned with your growth and success. We are hopeful today’s episode empowers you to embrace an elevated, luxury design in a style or aesthetic that feels aligned with your approach. Thanks for tuning in!

Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is the best small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business. Since 2014, With Grace and Gold has provided award-winning custom brand and Showit web design and completely customizable Showit website templates for small businesses worldwide.