Creating blog content on behalf of your small business can sometimes feel daunting. It can be challenging to brainstorm topics (Check out 50 blog post topics and prompts here!) or determine how your blog can best be used to serve your visitors and your business. We truly value blogging on behalf of our business, and we strongly encourage you to blog on behalf of your small business, too! Here are 3 reasons to blog for your small business.
3 Reasons to Blog for Your Business
- Blogging can work on behalf of your business. Blogging creates an opportunity to share freely and openly about your business and your work. Over the years, we have blogged about our process, our mission, our services, and more! Prospective clients who are reading our blog can have their questions answered through each blog post we publish. In the end, we want our visitors to confidently connect with us, because of the foundation of education and help our blog posts have provided.
- Blogging creates rich content. Rich content is website content that search engines can discover. The more your blog content speaks to your Ideal Client, serves your Ideal Client, and shares content valuable to your audience – the better. Search engine optimization is made up of a variety of factors (Including, but not limited to, the age of your website, the amount of traffic your website receives, and so much more) but having valuable blog content and growing readership can all lead to strengthened SEO overall. Creating content helps to grow the foundation of your online presence – helping you to be discovered more easily and more organically via search engine searches.
- Blogging challenges you. At With Grace and Gold, writing blog posts constantly pushes us to be creative and create new, original content. Creative thinking is like an exercise. Blogging can help you exercise your creativity, discover new ways to serve your audience — and even house your ideas, inspiration, past work, and more. Creating blog content can be challenging, but with practice and with a plan, you can strengthen your blog and as a result, strengthen your business.
Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!