Branding is multi-faceted. Traditionally, branding explores the logo, stationery, web design, client experience, and language showcased by a small business. Essentially, branding is the personality of a business. Undergoing the brand design process is essential for small business owners who want their small business to be perceived as a professional, well-designed, trusted business. Today, we’re excited to share 3 misconceptions about branding!

3 Misconceptions About Branding

1. Branding should be a reflection of what I like. At With Grace and Gold, we believe your brand should be a blend of what you love, what your Ideal Client loves, and what is expected or “standard” in your field. When your brand is a balanced blend of these three elements, your brand is more likely to reflect your heart and help you to connect with your Ideal Client. It’s important for you to love your brand, but it is most important for your Ideal Client to feel connected to your brand, to want to learn more about you, and of course, to book with you.
2. My brand only belongs on my website. Your brand should “permeate” every area of your small business — from your online presence to your stationery to the way you communicate with your audience and prospective clients. If your brand is elegant and polished, this should not only be shown through your logo and web design, but it should also be shown in the way you communicate with your audience. Using eloquent, client-focused language will help you to boost your brand recognition and be perceived in the same elegant way your brand communicates. Consistency is key among all areas of your business.
3. My branding can’t change or evolve. Your brand can certainly change and evolve over time, especially if you come to find that you are not connecting with your Ideal Client. Perhaps you’ve gained years of experience, or you’ve changed styles, products, services, or goals completely. Your brand can definitely change and evolve over time — so long as it changes and evolves in a purposeful way. As you undergo the brand design process, simply be sure you know who you are, who your Ideal Client is, and what your goals are. You won’t go wrong!

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!