Why Your Story Should be Part of Your Brand

Since 2014, we’ve been honored to serve more than 300 creative women in business through brand and web design. Over the years, we’ve discovered: Every business owner has something unique and special to offer. When the business owners we’ve served have embraced and celebrated their uniqueness, doors have opened; they’ve begun fresh, new seasons in business with a renewed sense of purpose and confidence. Better yet, they’ve been able to build meaningful, lasting connections with their Ideal Client — and book their Ideal Client consistently, too!

So, why does it feel so challenging to reach this place of purpose and confidence? Here are a few possible reasons:

  • Maybe we believe that our story isn’t special enough or isn’t worthy of being shared. Your story is special and worthy of being shared — simply because it’s yours.
  • Maybe we believe sharing our story means sharing the hard parts of our lives. Sharing your story doesn’t need to mean you’re sharing the hard parts; it simply means you’re being authentically you. Think about your closest friendships: It’s when we share openly and honestly about ourselves that our friendships strengthen and deepen. The same thing is true of sharing your story openly and honestly in business. Your client connections can deepen.
  • Maybe we believe, rather than sharing our story, we’ll do what’s been working well for another business owner. This myth is perhaps the most dangerous of all. It’s actually when we do what is working well for another business owner that we risk the foundation of our business. As business owners, we need to embrace our own story and our own vision so we can run a sustainable, successful business!

Today, we’re excited to share 3 key reasons your story – your personality, your approach, your ‘why’ – should be part of your brand!

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Why Your Story Should Be Part of Your Brand

  1. Your story will help you to build a foundation for your business. Your story – the ‘why’ behind your business – will help you to build a solid foundation for your business. When you know why you started your business, why your business matters, and how you hope to change the world through your business, you can make clearer, more purposeful decisions.
  2. Your story will help you to connect with your Ideal Client. When you share your story with your audience – whether through your website or your social media marketing – you can create more meaningful connections. Simply saying, “I’m Kelly, and I offer brand and web design” isn’t meaningful enough to build solid connections. Instead, sharing the story, heart, and purpose behind what you offer matters most of all.
  3. Your story will serve as your ‘why’ when you’re discouraged. When business gets tough, sharing your story and understanding your ‘why’ can help you to stay encouraged and motivated. Business isn’t always easy, but when you have a clear purpose guiding you, you can get back on track and bounce back from tough learning experiences.

What is your story? How can you share more openly with your audience?

With a Bachelor of Science in Business and a Master of Arts in Teaching, Kelly has long had a passion for serving and encouraging diverse women in business. Today, she serves as a college-level Instructor of Entrepreneurship and is honored to serve creative women in business wholeheartedly as co-founder of With Grace and Gold®. 

co-founder and educator at with grace and gold

Kelly Zugay

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