Google Search Console is a free resource offered by Google, which measures and showcases your website’s search traffic, performance, and more — so you can learn actionable ways to help your website get discovered via search engines. We wholeheartedly believe Google Search Console is worth using on behalf of your small business, and today, we’re excited to share why!

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Why Google Search Console is Worth Using

Welcome to Episode 166 of The Brand It, Build It Podcast: Why Google Search Console is Worth Using.

Google Search Console is a free resource provided by Google which helps you monitor and maintain your website’s presence in Google Search results. It provides valuable detail regarding how your website is performing, what keywords are bringing visitors to your website, and how you can improve your search engine visibility.

To begin using Google Search Console, do a quick search for Google Search Console, and walk through the prompts for connecting your website to Google Search Console. It will take some time for data and analytics to begin generating, processing, and appearing – so the sooner you can sign up for Google Search Console, the better. 

So, why is Google Search Console worth using? Here are a few key reasons:

1. First, Google Search Console helps you understand how Google views your website. With Google Search Console, you can see how your website appears in search results, which pages are documented, and review any potential issues which could be affecting your visibility. This information allows you to optimize your website and make necessary improvements to ensure better rankings.
2. Second, it provides valuable data on your website’s performance. You can access detailed analytics that show how your website is performing in terms of clicks, impressions, and average position in search results. This data gives you insights into the effectiveness of your SEO efforts and helps you make data-driven decisions to improve your website’s performance.
3. Another reason to use Google Search Console is that it helps you identify and fix website errors. The tool provides alerts and notifications when it detects issues like broken links, crawl errors, or security vulnerabilities. By addressing these issues promptly, you can ensure a smooth user experience and maintain a healthy website.
4. Additionally, Google Search Console offers features to enhance your website’s presence in search results. You can submit your sitemap, which helps Google understand the structure of your website and index its pages more efficiently. You can also optimize your website’s appearance in search results by adding structured data, which provides additional context and enhances your listings.
5. Lastly, Google Search Console allows you to track your website’s mobile performance. As mobile usage continues to rise, it’s crucial to have a mobile-friendly website. Google Search Console provides insights into mobile-specific issues and offers recommendations for improvement. By optimizing your website for mobile devices, you can enhance the user experience and increase your chances of ranking well in mobile search results.

Today, we shared why we believe Google Search Console is worth using on behalf of your small business – and how Google Search Console can equip you for success as you continue enhancing and elevating your website. Thanks for tuning in! 

About Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is a leading small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business. Since 2014, With Grace and Gold has provided award-winning custom brand and Showit web design and completely customizable Showit website templates for small businesses worldwide.