Since 2014, With Grace and Gold® has provided award-winning brand and web design for more than 300 creative business owners.

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Through purposeful brand and web design, our mission is to help creative women in business to consistently book their Ideal Client, grow their business, and experience successful small business ownership.

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3 Creative Ways to Connect with Your Audience on Instagram

February 9, 2019

We're award-winning designers, educators, and encouragers. Since 2014, we have provided purposeful branding, web design, and education for more than 300 creative in women in business — just like you!

Here, you'll find an expertly-curated collection of resources and education for your small business success!

CO-FOUNDERS OF
WITH GRACE AND GOLD®

We're Andra and Kelly!

@withgraceandgold • 18.5K

Instagram has become a go-to resource for diverse small business owners all over the world. Not only does Instagram allow you to share freely about your business, but it also allows you to develop personal connections with your prospective clients, with fellow business owners, and more. Sometimes, using Instagram on behalf of your business can be a challenge: Where do you begin? How do you form those meaningful connections? Today, we’re excited to explore 3 creative ways to connect with your audience on Instagram!

3 Ways to Connect with Your Audience on Instagram

Connect with Your Audience on Instagram by With Grace and Gold
  1. Share about yourself consistently. It can be uncomfortable to “put yourself out there” and introduce yourself on Instagram – but it’s super important to do so and to do so regularly! As a business owner, it’s not always easy to remember that some audience members have been with you since the beginning of your journey and therefore know you well. Other audience members, though, are recent followers and don’t know you quite as well. For this reason, it’s important to introduce yourself consistently – so your audience can get to know you on a deeper level. This doesn’t have to mean being super vulnerable, but it does mean sharing openly and honestly about anything you feel comfortable sharing — whether it’s the heart and purpose behind your business, or what your favorite parts about running your business are.
  2. Use Instagram Stories freely. One of our goals for 2019 was to use Instagram Stories more and to show our faces more. For several years, we believed we should lead with our work first and foremost – so we focused only on sharing our design work. However, we’ve come to find that personal connections mean so much more to us. Our process is rooted in serving our clients wholeheartedly, and we weren’t letting that part of our business shine through at all. Instagram Stories is an amazing way to share about yourself in an unfiltered way. It doesn’t have to be curated like Instagram feeds traditionally are; instead, you can share who you are, or what life is like behind-the-scenes of your business. It can be scary at first – but it’s so worthwhile to build more meaningful connections with your audience members. To us, those personal connections are what small business ownership is truly about!
  3. Engage with the people who engage with you. On Instagram, it’s natural to connect most with the people you’re following. However, it’s also important to engage with the people who regularly engage with you. Doing so cultivates community, which can be powerful!

What are some ways you connect with your audience on Instagram? Share your favorite tips in the comments below!

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