In this week’s podcast episode, copywriting refers to the wording or writing used within your web design. Copywriting can be composed to inform visitors about your business, to create brand awareness, and to market your business. In the end, the goal of copywriting is to guide your visitors to take action — perhaps to continue exploring your website, to contact you, or to take another kind of action you’ve determined. Simply put, your copywriting can serve and guide your visitors toward confidently choosing to purchase your products or book your services — and therefore, copywriting can elevate and grow your business.

As web designers, copywriting plays a meaningful role in the web design process. While every web design business is unique, at With Grace and Gold, we gather our clients’ copywriting before the web design process begins. Today, we want to share a few copywriting suggestions — and share why copywriting comes before web design.

Why Copywriting Comes Before Web Design

In this week’s episode, copywriting refers to the wording or writing used within your web design. And again, while every web design business is unique, at With Grace and Gold, we gather our clients’ copywriting before the web design process begins — and here’s why:

• First, whether you work with a professional copywriter or you compose your copywriting on your own, when you create your copywriting before your web design, you can write freely about your business. You can freely determine how many and which pages your web design will have, and you can freely write about your business, products, and services — without any boundaries. On the other hand, if your web design is created before your copywriting, you may find yourself limiting the ways you can write about your business
• Next, when you create your copywriting before your web design, you can compose your copywriting with purpose and strategy. The copywriters we have been honored to collaborate with often recommend for copywriting to be connection-driven… to use your copywriting to speak to your audience in a way only you can. When you write freely, you can write with purpose and strategy — ensuring everything you say about your business, products, and services is said with a goal or goals in mind.
• Lastly, when you create your copywriting before your web design, you simultaneously create organization and structure for your web design. Whether you work with a professional copywriter or you compose your copywriting on your own, when you share your completed copywriting with your web designer, your copywriting will serve as a roadmap for your web designer. Your copywriting will share the pages your web design needs, the goal of each page of your web design, and the copywriting for each page of your web design. Having all of these details before the web design process begins helps to better ensure your web design will be strategic, connection-driven, and long-lasting. 

For all of these reasons, at With Grace and Gold, we recommend creating your copywriting before your web design. Doing so can help you to examine your business in a meaningful way, share about your business, products, and services with purpose, and create a more seamless design process for your web designer.

So, what recommendations do we have for copywriting? As web designers who have worked alongside and collaborated with our clients’ copywriters, here are just a few of our copywriting recommendations:

• First, know that your copywriting should help you speak to and connect with your audience in a meaningful way. We wholeheartedly believe your web design is more than a place to showcase your work — but a place where you can build a meaningful connection with each visitor.
• Next, have a goal for every page of your web design. We believe every page of your web design should lead visitors toward learning more about your business, forming a meaningful connection with you, and ultimately, taking action — purchasing a product or booking a service. Knowing how you’d like your web design to work for you can make all the difference.
• Lastly, consider hiring a professional copywriter. When we, as small business owners, hire experts, we can look at and see our businesses in a whole new way. Often, others are able to see features, values, and competitive advantages in our businesses we aren’t able to, simply because we’re in the thick of our work. Professional copywriters may offer products to guide you through the copywriting process, or one-on-one services through which they will learn about your business and compose your copywriting alongside you. Hiring a professional can make all the difference in ensuring every word included within your web design is rooted in your goals, and ultimately, your success.

Today, we explored why copywriting comes before web design, along with a few recommendations for approaching copywriting. Thank you for tuning in!

About Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is a leading small business marketing podcast for small business owners, creatives, founders and entrepreneurs. Enjoy weekly, actionable episodes to build a successful, sustainable small business from the inside out.