Since 2014, With Grace and Gold® — Showit Designer of the Year and a trusted Showit Design Partner — has been trusted by thousands of small business owners worldwide to multiply their revenue through purpose-driven brand and web design.

About

With Grace and Gold's elevated, growth-driven Showit website templates are completely-customizable, user-friendly, and visually stunning. DIY a detailed, connection-driven web design — and welcome your preferred clients in.

Shop Showit Website Templates

For nearly a decade, With Grace and Gold® has created elevated, legacy-driven brands and Showit web designs for thousands of creative founders worldwide. Learn More

Andra Barkey and Kelly Zugay

Episode 148: Boost Your SEO in 3 Actionable Ways

February 6, 2023

Search Engine Optimization or SEO refers to the likelihood of a visitor coming upon your website following their search on a search engine like Google. SEO is influenced by a wide variety of factors, including but not limited to the number of visits your website receives, how long visitors spend on your website, the content of the pages within your website, the blog posts within your website, and more. 

Just like website traffic can boost your SEO, so can the quality of the website traffic you receive. In other words, the longer a visitor spends on your website — the better. This shows search engines your website is a high-quality website helping people to gather the information they are looking for. As an example, if someone visits your website and clicks around to keep exploring — that’s great! On the other hand, if someone visits your website, doesn’t click to another page, and simply exits after a few seconds — that’s not so great!

There are many misconceptions surrounding Search Engine Optimizationwhat helps SEO, what harms SEO, and every detail in between. So, today, we want to share 3 simple, actionable ways to boost your Search Engine Optimization.

Boost Your SEO - Brand It Build It Podcast by With Grace and Gold

Boost Your SEO in 3 Actionable Ways

Last week, we celebrated the debut of an all-new brand story video, brand design, and web design for With Grace and Gold. This week, and through the end of February, we’re celebrating with a big sale on our Showit website templates. All of our current Showit website templates will retire to make room for our Spring 2023 Collection, so all Showit website templates are 75% off through February 28, 2023! Visit withgraceandgold.com and withgraceandgold.com/shop to see more. 

There are many misconceptions surrounding Search Engine Optimization — what can boost your SEO, what can harm your SEO, and every detail in between. That’s why, today, we want to share 3 simple, actionable ways to boost your website’s Search Engine Optimization, to help your website to be discovered organically when prospective clients are searching for a business offering your products and services. 

  1. Take a less is more approach to your web design. When we approach our clients’ web designs, as well as our own web design, we take a less-is-more approach to our web design and Search Engine Optimization. When thinking of SEO, we’re not only thinking of including keywords our prospective clients will be searching for on search engines, but we’re also thinking about visitors’ experience while browsing. Comb through your existing website content, and ask yourself whether prospective clients will know they’re in the right place. Does your website answer who you are, what you do, who you serve, and if your business is location-bound, where you serve? Is your navigation menu user-friendly, so visitors have a smooth and seamless experience navigating from one page to another? Are your page names clear and concise, indicative of the content contained on them? Does each page have an engaging, yet user-friendly layout and flow, so your visitors are encouraged to keep exploring your website? Oftentimes, when business owners think of SEO, they ask, “What more can I do?” But we believe there is so much strength in solidifying what already exists — paring down and curating your existing content with purpose, adding SEO keywords to each page, photo, and brand element within your web design, and ensuring your website is creating an engaging, user-friendly experience for every visitor. We believe and have seen first-hand how having a simpler, clearer, more user-friendly website can be better optimized than a website with many unlinked pages and a vast array of content. 
  2. Have a website worth linking to. When your website is linked to from other credible websites across the Internet, search engines see this as an indication that your website is credible and worthy of being explored. Like many SEO best practices, there can be too much of a good thing, so this doesn’t necessarily mean you should add blog comments with your website’s URL in them to all blog posts you come upon in the future. Instead, if your business is listed in a credible business directory, or if you are interviewed on a credible podcast and your website is linked in the show notes, such links can help to boost your Search Engine Optimization. Our recommendation is to reach out to at least one business, blog, or podcast owner who features small business owners per month to see how your business can be featured. That way, you can vet credible sources, and determine where and how you’d like your website to be linked to. 
  3. Add purposeful internal links to your website, too. Similarly, links within your website can make a meaningful difference for how search engines explore, read, and understand the content of your website. As an example, when writing a blog post about a wedding you’ve recently planned, end the blog post with a call-to-action about how your blog readers can learn more about your wedding planning services, linking to your Services page. Rather than using the words ‘Click Here’ or ‘Learn More’ to link to your Services page, link words relevant to what a visitor will find when they follow the link, like “wedding planning services for couples in Virginia Beach.” These descriptive links help to enhance Search Engine Optimization, and also build value for the pages already existing within your website. 

We are so hopeful these 3 action steps equip you for success and boost your SEO — knowing boosting your SEO is like laying or strengthening the foundation of your website for future success. For a more detailed and comprehensive exploration of Search Engine Optimization, explore episodes 072, 073, and 074 — our Small Business Owner’s Guide to SEO.

About Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is a leading small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business.

Share with a Friend:

You May Also Enjoy

With Grace and Gold's elevated, growth-driven Showit website templates are completely-customizable, user-friendly, and visually stunning. DIY a detailed, connection-driven web design — and welcome your preferred clients in.

Showit website templates.

Elevated, growth-driven

Showit Website Templates for Small Businesses

Have your Showit website template professionally-customized by With Grace and Gold — and come away with a personalized and purpose-driven Showit website.

Showit Template Customization

Shop With Grace and Gold's collection of expertly-designed, completely customizable Showit website templates — for creative founders who love and prefer to DIY.

Showit Website Templates

Hire With Grace and Gold for Custom Brand and Web Design — an award-winning design experience for creative founders ready for meaningful growth and success.

Custom Brand and Web Design

Offerings so carefully-crafted, you never have to wonder what’s coming next — but instead, simply delight in what unfolds.

Ways to Choose With Grace and Gold

How Can We serve you?

THE LITERARY CO, PAST CLIENT

"With Grace and Gold is the best there is! I am beyond grateful."

1 of 20

Courtney-Rose, Past Client

"I feel confident our site will guide our success for years!"

2 of 20

Brooke Powell, Past Client

"For the first time, I feel confident in my business as a whole."

3 of 20

Jamesa Adams, Past Client

"The process is flawless! I highly recommend Kelly and Andra!"

4 of 20

Dana Cubbage, Past Client

"I’ve been able to book some of my highest paying clients!"

5 of 20

Hillside Estate, Past Clients

"In just 48 hours since Launch Day, we booked 10 consults!"

6 of 20

Lauren Kirkbride, Past Client

"This has elevated my business in a way nothing else has."

7 of 20

Katie Schubert, Past Client

"In the first month, my new bookings were valued at $20,000."

8 of 20

Rachel Howerton, Past Client

"Within one week, I booked 3 weddings at a higher price point!"

9 of 20

Jenny Vargas, Past Client

"After just one week, I booked two weddings at my new pricing."

10 of 20

Jennifer Tansley, Past Client

"I'm so grateful I took the leap and hired Kelly and Andra!"

11 of 20

Grace White, Past Client

"It depicts my brand perfectly. You were so organized and timely."

12 of 20

Jessica Feiden, Past Client

"This was the best decision I made for my business."

13 of 20

Hannah Strickler, Past Client

"I am over the moon about my new brand and web design!"

14 of 20

Sandra Williams, Past Client

"You inspired me by demonstrating what top-notch service is."

15 of 20

Carrie King, Past Client

"I’ve never had such a personalized experience. Goals!"

16 of 20

Kalahan + Sean, Past Clients

"We are 100% blown away and confident moving forward!"

17 of 20

Madison Banks, Past Client

"I've never felt more confident in my business!"

18 of 20

Annmarie Swift, Past Client

"I felt taken care of and heard before the process even began!"

19 of 20

Caitlin + Luke, Past Clients

"Our new brand and web design embody us and so perfectly!"

20 of 20

Custom Design Client Praise

Explore by Category

Grow Your Business