Kelly Zugay, Co-Founder of With Grace and Gold®
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When you’re an expert in your field, it’s likely you understand the value of what you have to offer. Whether you’re a professional photographer, event planner, social media manager, or copywriter — you deeply understand and can effectively communicate the reasons why your offerings are meaningful and add value to your clients’ experiences, businesses, or lives overall.
The same is true for our belief in web design: With nearly a decade of web design experience, we wholeheartedly believe in the business-changing results a professional web design can create.
According to a study conducted by Blue Fountain Media, 48% of people said web design is the top factor in determining a business’s credibility — and according to a study by Adobe, 38% of users will stop engaging with a website when the content or layout is unattractive. Put simply, there is a very real, meaningful need for small businesses to have a visually pleasing, well-organized, engaging web design to connect with their visitors, encourage their visitors to continue exploring — and ultimately, equip visitors to confidently become paying clients or customers.
When you’re considering hiring a professional web designer, you may be wondering what to consider — or how to approach your decision overall. So, today, we’re sharing 3 considerations for hiring a web designer!
3 Considerations for Hiring a Web Designer
If you’re on the fence about hiring a professional web designer, or you’re simply wondering what considerations to make when choosing the best web designer for your vision and goals — we are so hopeful today’s episode will equip you for success!
- Consider the web designer’s experience, expertise, and range of work. Like many fields, when your web designer has years of experience, proven expertise, and a wide body of work, you are likely to journey through a proven process and come away with a design uniquely-aligned with your vision. We also recommend choosing a web designer who doesn’t apply their preferred style — but instead, designs in a style uniquely-aligned with your one-of-a-kind vision and goals. We don’t believe it’s essential to see your exact preferred design in their Portfolio, since your goal is to come away with something uniquely-tailored to you. Instead, if you can see how each design is uniquely-reflective of each business owner, you can rest assured your design will be reflective of you and your business, too.
- Consider the value the web designer will create for your business. We recommend choosing a web designer whose clients have experienced both emotional results and measurable results: emotional results, like feeling more connected with their online presence — and measurable results, like measurable business growth. Ideally, your web designer will do more than create a beautiful design for your business — but create a purpose-driven space your prospective customers or clients will connect with. We believe a successful web design should be a blend of beautiful, visually-pleasing design and strategy-driven design… a web design to help your business experience new levels of success and growth. So, what value has your chosen web designer created for past clients? What role do your business goals play in the design process overall?
- Consider the level of communication and collaboration offered. How much collaboration is important to you as a client? Do you value a web designer who will lead you, apply their expertise, and ensure you come away with a design they recommend? Do you value a web designer who offers collaboration — feedback and revisions — at every step of your design process? As you search for a web designer aligned with your vision and values, consider the level of communication offered during your design process — and how it aligns with your preferences. Every person is unique, and every design business is unique, so if you can find a designer who offers a process aligned with your values and preferences, you are more likely to journey through a process you feel positively about.
Today, we shared 3 considerations for hiring a web designer — how to approach your search for a web designer in a purpose-driven way.
About Brand It, Build It Podcast, Hosted by Kelly Zugay
Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is a leading small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business. Since 2014, With Grace and Gold has provided award-winning custom brand and Showit web design and completely customizable Showit website templates for small businesses worldwide.