Your blog posts have serious value. After all, you spent a great deal of time curating and composing them in the first place – right?! Today, we’re sharing how you can drive traffic to your old blog posts – to keep your traffic and engagement strong!

How to Drive Traffic to Old Blog Posts

  1. Write evergreen blog content. Although we all have content that is timely and seasonal – do your best to curate blog posts that are evergreen, or relevant to your audience year-round. As an example, blog posts like this one here are relevant at any season in a business owner’s journey. No matter the day, week, month, or year, business owners can benefit from learning about blogging and blog post scheduling! Think about your business and the topics your readers will benefit from most. Develop content that will makes sense both today and in the months to come!
  2. Use a blog post scheduling system. Our favorite scheduling software for sharing old blog posts is CoSchedule. What’s awesome about CoSchedule is: you can determine when the blog post will be re-shared on social media the moment you compose the blog post. So, there’s no going back, hunting for old posts, and determining what will be shared when. CoSchedule will do the hard work for you — all you have to do is click and schedule!
  3. Leverage Pinterest. Pinterest is an awesome resource for keeping your posts alive and thriving. Here, we shared a few of our top tips for leveraging Pinterest for long-term business growth. Pinterest is almost like a search engine, in the sense that it allows users to search for topics. This is where writing evergreen content comes into play!

How will you work to drive traffic to your old blog posts? Which of these strategies are you most likely to use?

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!

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