Kelly Zugay, Co-Founder of With Grace and Gold®

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Last year, we tried our hand at leveraging Pinterest to expand our community, to better serve through education, and to discover what type of difference Pinterest could make for our small business! Today, we’re excited to share: Pinterest has become a leading source of our client referrals! Today on our blog, we’re sharing 3 Pinterest must-dos for long-term business success. In other words, the Pinterest strategy you use today can serve your business a day, week, month, or year from now.

3 Pinterest Must-Dos for Long-Term Business Success

  1. Align your Pinterest profile with your brand. All of your social media platforms should align with your brand – including your Pinterest profile. From your profile photo to your description, ensure that your Pinterest profile aligns with your overall brand aesthetic. Doing so will help you to be perceived as a professional! Likewise, the pins you curate should be on-brand as well. Be mindful of the types of pins you’re adding to each board; they should be as reflective of your quality as possible.
  2. Curate boards relevant to your business offerings. When we first created our business Pinterest profile, we began pinning everything we were drawn to personally — rather than professionally. Nowadays, each board we have is relevant to our brand and to our business offerings. While we don’t have many boards, we believe in quality over quantity. We have seen our engagement skyrocket, and we’ve experienced close-to-viral pins along the way, too!
  3. Use hashtags. Finally, create a hashtag strategy for your pins. Because Pinterest is like a search engine, it’s important to use the correct hashtags to ensure your pins are found. Think about what people will be searching for, in order to come upon your content. Use those hashtags consistently!

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!

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