3 Pinterest Must-Dos for Long-Term Business Success | With Grace and Gold

Since 2014, With Grace and Gold® has provided award-winning brand and web design for more than 400 creative business owners.

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3 Pinterest Must-Dos for Long-Term Business Success

July 14, 2017

We're award-winning designers, educators, and encouragers. Since 2014, we have provided purposeful branding, web design, and education for more than 300 creative in women in business — just like you!

Here, you'll find an expertly-curated collection of resources and education for your small business success!

CO-FOUNDERS OF
WITH GRACE AND GOLD®

We're Andra and Kelly!

@withgraceandgold • 18.6K

Last year, we tried our hand at leveraging Pinterest to reach our Ideal Client! Today, we’re excited to share: Pinterest has become a leading source of our Client referrals! Today on our blog, we’re sharing 3 Pinterest must-dos for long-term business success. In other words, the Pinterest strategy you use today can TOTALLY serve your business a day, week, month, or year from now!

3 Pinterest Must-Dos for Long-Term Business Success

3 Pinterest Must-Dos for Long-Term Business Success

  1. Align your Pinterest profile with your brand. All of your social media platforms should align with your brand – including your Pinterest profile. From your profile photo to your description, ensure that your Pinterest profile aligns with your overall brand aesthetic. Doing so will help you to be perceived as a professional! Likewise, the pins you curate should be on-brand as well. Be mindful of the types of pins you’re adding to each board; they should be as reflective of your quality as possible.
  2. Curate boards relevant to your business offerings. When we first created our business Pinterest profile, we began pinning everything we were drawn to personally — rather than professionally. Nowadays, each board we have is relevant to our brand and to our business offerings. While we don’t have many boards, we believe in quality over quantity. We have seen our engagement skyrocket, and we’ve experienced close-to-viral pins along the way, too!
  3. Use hashtags. Finally, create a hashtag strategy for your pins. Because Pinterest is like a search engine, it’s important to use the correct hashtags to ensure your pins are found. Think about what people will be searching for, in order to come upon your content. Use those hashtags consistently!

 

We are so excited to share even more educational articles like this one on our Pinterest page. We hope you’ll visit us on Pinterest and follow along!

 

Kelly and Andra of With Grace and Gold®

ABOUT THE AUTHORS

We're award-winning designers, educators, and encouragers. Since 2014, we have provided purposeful branding, web design, and education for more than 300 creative business owners — just like you!

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