3 Ways to Design Your Portfolio Page Designing Your Portfolio Page with Your Ideal Client in Mind

Your Portfolio page is a powerful part of your website design. For a prospective client, your Portfolio showcases your “final product” — or the quality of work they’ll receive, too, when they decide to work with you!

Your Portfolio page can be designed in a variety of ways, in a variety of styles. Today, we’re sharing 3 ways to design your Portfolio page, to showcase your work in a client-connecting way!

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3 Ways to Design Your Portfolio Page

  1. Organize your Portfolio page by category. One way to design your Portfolio is to organize your work by category. Examples for a photographer may include: Engagements, Weddings, and Anniversaries. This style of Portfolio is advantageous, because it shows the largest variety of work in a user-friendly way. So, if a prospective client visits your website already knowing they’d like to hire you for an engagement session, they can quickly, easily, and seamlessly find the content they are looking for; they are just one click away from seeing all of your beautiful engagement photography in one place.
  2. Organize your Portfolio page by client. Another way to design your Portfolio is to organize your work by client. (This is how our Portfolio is organized!) Because our work is focused on the personal, one-of-a-kind experience our clients receive from beginning to end, this Portfolio design works best. If your work tells a story or brings clients along on a journey, this option could work well!
  3. Organize your Portfolio page with one gallery of your best work. Finally, you may design your Portfolio with one gallery of your best work. Often times, prospective clients need just a glimpse at the quality of your best work to know they love your style, your approach, and your work! This, of course, is the most seamless experience for visitors, because they can click through a wide variety of work and get to know your style in an easy-to-navigate way!


We are so hopeful these tips guide you as you look toward designing or redesigning your website’s Portfolio page!

With a Bachelor of Science in Business and a Master of Arts in Teaching, Kelly has long had a passion for serving and encouraging diverse women in business. Today, she serves as a college-level Instructor of Entrepreneurship and is honored to serve creative women in business wholeheartedly as co-founder of With Grace and Gold®. 

co-founder and educator at with grace and gold

Kelly Zugay

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