February 2021 Update: Tune into Episode 052 of Brand It, Build It Podcast for up-to-date education about pursuing brand design for your small business!

At With Grace and Gold, we have been so honored to serve small business owners through brand and web design. What we love so much about serving creative business owners is: there is a unique heart, purpose, and approach behind every business. It’s a joy and honor to create brands and web designs to capture all of those details – and more – for each business owner we serve.

Whether you’ve got a brand you love, or you’re exploring the possibility of pursuing a new brand for your business, today, we’re excited to share a bit about color psychology — or the feeling your brand’s color palette can communicate.

According to an article by VeryWellMind, “Your feelings about color are often deeply personal and rooted in your own experience or culture. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries.”

What is your brand’s color palette saying?

Below, you’ll find a brief overview of color psychology. Of course, the shade of each color you choose does play a role in the feeling the color communicates. However, below are some introductory thoughts about each color to help you consider your color palette!

• Pinks: Love, romance, and femininity. Joy, kindness, youth.
• Reds: Passion, warmth, and comfort. Excitement, confidence, fun.
• Oranges: Happiness, warmth, and enthusiasm.
• Yellows: Warmth, energy, cheerfulness.
• Greens: Natural, fresh, calm.
• Blues: Stability, reliability, security. Sincere, calming.
• Purples: Royal, exotic, soothing.
• Browns: Strength, reliability, security, safety. Warmth, comfort.
• Black: Boldness, formality, luxury, seriousness.
• White: Fresh, clean, pure.

Read more about color psychology here!

Here in our Portfolio, you’ll find the diverse ways that colors can work together to create unique feelings! Of course, every business is unique, so every brand is deserving of an approach and brand all their own.

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!