Blogging can be a powerful marketing resource for any small business. Blogging allows you to share your expertise, connect with your audience more personally, and build meaningful connections. Still, it can be challenging to create all-new content on a regular basis. Today, we’re sharing 5 creative ways to bring traffic to old blog posts – so you can keep your blog traffic high while blogging less frequently.

5 Ways to Bring Traffic to Old Blog Posts

1. Create a blog post round-up. Once you’ve written several blog posts within a specific blog category, consider doing a round-up of blog posts: My Top 5 Business Blog Posts, My Top 5 Photography Blog Posts, My Top 5 Wedding Blog Posts. Creating a blog post round-up is a great way to showcase your old content, a great way to group similar content for easy reading — and an easy way to create new content, too!
2. Create a blog series. By creating a blog series that lasts for 3-5 blog posts, you are able to link back to earlier posts in your blog series. Creating a blog series encouragers readers to go back and read each blog post in the series — especially if later content builds upon earlier content. In this way, you’re bringing attention to old blog posts and boosting blog traffic for each blog post in the series.
3. Add a ‘Related Posts’ feature. If you use WordPress, enable the “Related Posts” feature within Jetpack by WordPress. If you use Squarespace, create a carousel of past blog post content. If you use Showit, design a ‘You May Also Like…’ section within your blog design. By adding a ‘Related Posts’ feature, your blog can showcase additional blog posts for your readers to choose from — encouraging readers to further engage with your blog content.
4. Add a ‘Popular Posts’ widget in your blog sidebar. By adding your favorite posts, or your most popular posts, to your sidebar, you can encourage your readers to explore additional blog content — content readers may not have otherwise seen or had quick, easy access to.
5. Schedule old posts to be shared on social media. Using a blog post scheduler like CoSchedule or Buffer, or using Facebook’s built-in scheduler, share old blog posts on social media. Your social media audience is following along with you for your expertise, so don’t be afraid to share older content — especially if the content remains helpful for readers in an evergreen way.

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