Over the years, you may have noticed fellow business owners using their Instagram bio link to link to third-party apps like LinkTree, Tap Bio, or Taplink. Maybe you’ve considered using a third-party app to house your own links, too! 

While these third-party apps can be helpful and user-friendly for certain types of small business owners — such as business owners who don’t necessarily have a web design of their own, and need a third-party app to link to their Amazon Storefront, social media channels, and elsewhere. For business owners who do have a web design of their own, there are Search Engine Optimization-friendly options we believe are worth exploring as alternatives to these third-party apps — and that’s what we’re exploring today!

SEO-Friendly Options for Your Link in Bio

Maybe you’ve considered using — or are currently using — a third-party app like LinkTree, Tap Bio, or Taplink for your Instagram bio link. While these third-party apps can be helpful and user-friendly for certain types of businesses, today, we want to share a couple of SEO-friendly options worth considering. 

First, you may be wondering how your Instagram bio link can help or harm Search Engine Optimization. According to SEMrush, direct website traffic is the most influential measure of Search Engine Optimization. In other words, “When many users go to a website directly, it signals to Google that the website has high authority and value.” Further, visitors remaining engaged with your website, browsing your website, or clicking from one page to another can also be helpful for your SEO. So, summed up, keeping visitors visiting and engaging with your website — the domain you have ownership over — is extremely beneficial for Search Engine Optimization.

When using a third-party app like LinkTree, Tap Bio, or Taplink, essentially, visitors are viewing the third-party app, rather than viewing your website. Further, while those third-party apps can be customized using your brand and color palette, there is something so meaningful about creating an elevated, branded experience for your audience from beginning to end — and encouraging your audience to begin engaging with your business right away via the link in your Instagram bio. 

SEO-Friendly Options for Your Link in Bio

First, consider creating a user-friendly Mobile web design with a user-friendly navigation menu. We wholeheartedly believe your web design can and should serve as a truly effective place for leading and guiding your visitors toward the revenue-generating areas of your business. Is it possible for your Mobile web design to be designed or approached so visitors can be quickly and easily led toward each key area of your business?

Next, consider creating a Links page within your very own web design. A Links page does not need to be included in your primary navigation menu and can instead only be linked to from your Instagram bio. Creating a Links page within your own web design equips you to create a beautifully-branded, user-friendly page to prompt your visitors to explore and engage with your website further. As a helpful tip: We recommend ensuring your Links page looks polished on both Mobile and Desktop, so no matter how visitors use social media or come upon the page, they are receiving a user-friendly experience.

Summed up, relying on a user-friendly Mobile web design with a user-friendly navigation menu — or creating a Links page within your very own web design are two SEO-friendly alternatives to using a third-party link in bio. 

By exploring these options, you can confidently lead visitors to your website while boosting your SEO in the process. 

About Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is a leading small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business. Since 2014, With Grace and Gold has provided award-winning custom brand and Showit web design and completely customizable Showit website templates for small businesses worldwide.