Today, we’re excited to share 3 benefits of using an Editorial Calendar! In the world of online small business ownership, an Editorial Calendar is a key resource for having an organized and meaningful marketing plan.  An Editorial Calendar is a calendar that outlines your blog posts and social media posts for the upcoming week or upcoming month. That way, purposeful marketing is built into your daily business operations. So many of us get caught up in the busy day-to-day operations of our business, that writing a blog post or sharing a social media post can feel like a burden. You may find an Editorial Calendar will be the perfect resource for your business!

3 Benefits of Using an Editorial Calendar

1. Using an Editorial Calendar will help you to be more organized overall. How many of us have caught ourselves thinking, “I didn’t get around to blogging this week…” or “I didn’t get around to posting on Facebook this week…” It’s OK to miss a blog post or a social media post every now and then, but having an Editorial Calendar will build blogging and social media marketing into your daily business operation, so you can feel confident you’ve done your part to market your business — or to simply keep your business moving forward — every day.
2. Using an Editorial Calendar will help you stay ahead of the curve. When you plan ahead, you have an opportunity to look ahead toward holidays, special events, and more. How amazing will it feel when those Holiday Gift Guides or holiday promotions are already written and scheduled? You’ll no longer feel like you’re lagging behind or coming up with ideas at the last minute, because you’ve had an opportunity to plan ahead.
3. You’ll be able to market strategically. Which of your blog posts and social media posts have been most successful? Getting organized and planning your posts will allow you to analyze the types of posts that have been successful for your readers and followers. Give your readers and followers more of what they love. Plan out each post and be sure to sprinkle in several you know will be a big success!

When it comes to creating or executing your calendar, we recommend the following resources:

• Buffer – Scheduling for Facebook Pages, Twitter, Pinterest – and even Facebook Groups!
• Latergramme – Scheduling for Instagram
• Planogr.am – Visual Planning and Scheduling for Instagram

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!