We are so excited to introduce Episode 002 of With Grace and Gold: The Podcast. With Grace and Gold: The Podcast features 5-minute episodes with clear, actionable steps to guide you toward successful small business ownership. Listen on Anchor, Spotify, or elsewhere!
Investing in the right kind of marketing for your business is important. In fact, investing in the right kind of anything for your business is important. But, for many small business owners, investing in products or services to enhance their business isn’t always possible. That’s why we believe in the power of marketing your business for free. In today’s episode, we’re sharing why we believe the best kind of marketing can be done for free.
We believe that the best kind of marketing can be done through reviews — the testimonials current clients, past clients, and fellow vendors provide about your business — the social proof that your services are worth booking or your products are worth buying. Whether you receive a glowing testimonial from a past client, or a vote of confidence from a fellow vendor — these reviews can be used to market your business in a purposeful way.
According to Big Commerce, 92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of consumers say positive reviews and testimonials make them trust a business more.
So, first, how do you receive these reviews? And once you’ve got them, how can you use them to market your business successfully?
First, behind-the-scenes of your business, ask yourself: What kind of relationship am I building with my clients? What kind of relationship do I want to build with my clients? Set the tone for your client experience by communicating clearly, professionally, and confidently with your clients. When you share expectations with your clients, you can set the tone for a positive, professional, and memorable experience your clients are more likely to recommend.
The relationship you create with your clients matters. By serving your current clients well, you can create a strong foundation for your business and ensure your client experience is uniquely and carefully tailored to meet your clients’ needs in a meaningful and memorable way.
As your client’s experience comes to an end, how can you work to gather reviews from your clients? A few ideas are:
You can also encourage your clients to give reviews or share about their experience freely and publicly.
Reviews can help to build trust in your business in a way other marketing efforts can’t. Best of all, receiving reviews from your clients or endorsements from fellow vendors is free. So, create a positive client experience, gather client reviews, and share them freely on your website, social media, and elsewhere.
Remember, 92% of consumers read online reviews and testimonials when considering a purchase — so sharing your client reviews freely can make all the difference.
Since 2014, With Grace and Gold has provided award-winning brand and web design for more than 400 creative small business owners. Our purposeful designs have helped small business owners from all over the world to double — and even triple — their revenue.
With a blend of purpose, strategy, and action, we believe every small business owner can experience their definition of success. With Grace and Gold: The Podcast shares weekly, 5-minute podcast episodes with clear, actionable steps to help you experience successful small business ownership, too. Subscribe, and let’s dive in!