Your brand is most effective when it’s used well – when it’s present throughout every facet of your small business. Your brand can communicate the quality of your work, the unique approach you bring to the clients you serve, and so much more. At With Grace and Gold, we’re passionate about equipping our clients to use their brands successfully in the years to come. And today, we’re sharing 3 ways to use your brand more effectively – 3 tips we share with our brand and web design clients at With Grace and Gold!

3 Ways to Use Your Brand More Effectively

You’ve got a new brand and web design, but how do you move forward successfully? How can you ensure you’re using your brand effectively? Here are our tips for success:

1. Brand your social media. Ensure every social media platform uses the same profile picture – and the same (or very similar) biography. Of course, every social media platform should be unique content-wise, to encourage visitors to follow along and gain something unique from every platform, but by using the same profile picture and biography, visitors will know they are in the right place and that they have found your business and your social media platforms.
2. Brand your e-mail communications. Your email communications should also align with your brand. Although you may not be able to choose your brand fonts within your email provider (Gmail) you can always choose something similar. There are also a variety of email signature generators available, to help you to create an on-brand email signature, too.
3. Brand your marketing materials. Finally, be sure to brand your marketing materials – not only in regards to design, but in regards to the way you speak about your services and offerings. Most designers will provide a brand manual to guide you through the process of accurately branding your marketing materials – so every detail of your small business aligns with the visual foundation of your brand.

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!