February 2020 Update: The blog post you’re about to read has since been updated as an episode of Brand It, Build It. Tune in here!
Having a new brand can be a blend of both exciting and overwhelming. Having a new brand means beginning an entirely new season in your business journey – and you might feel pressured to “get it right.” Once you’ve got a new brand for your business – what do you do with it? Where do you even begin? Today, we’re sharing 5 creative ways to debut your new brand!
5 Creative Ways to Debut Your New Brand
- Prepare your audience for your new brand. Whether you write blog posts regularly, or you share exclusive content with your newsletter audience, begin by preparing your audience for your new brand. Share with them why you decided to pursue a new brand for your business and what it means to you.
- Share sneak peeks along the way. During your branding and design process, share sneak peeks of your brand along the way. From your Brand Inspiration Board to a sneak peek of your Logo Design, share bits and pieces of your new brand with your audience. Doing so can help them to feel involved in the process and excited for what’s to come!
- Celebrate with a giveaway. Hold a giveaway — with something relevant to your Ideal Client or to the products or services you offer. Celebrating with a giveaway is a great way to bring attention to your business during this special season in your business.
- Write a blog post to share about the process. Write a blog post to share more about the process of rebranding. Share with your readers the heart behind your new brand and how you hope they will feel as a result!
- Get your “friendors” involved. Finally, get your friendors (vendor friends) involved in the celebration! Ask them to share about your brand or web design. Having your friendors’ audiences involved will make the celebration that much larger!
Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!
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