Menu

Menu

We're award-winning designers, educators, and encouragers. Since 2014, we have provided purposeful branding, web design, and education for more than 300 creative in women in business — just like you!

Here, you'll find an expertly-curated collection of resources and education for small business success!

Meet Andra and Kelly

Explore

WEB DESIGN

SOCIAL MEDIA MARKETING

our work

DESIGNER EDUCATION

business

branding

blogging

view all posts

CO-FOUNDERS OF WITH GRACE AND GOLD

Lark: A Showit Template

Lark is a polished, feminine Showit website template for creative business owners. Showcase your business in a beautiful, professional way!

for designers

for creatives

Website Launch Checklist

Whether you're launching a new website for yourself or for a client of yours, use our Website Launch Checklist to ensure every detail is covered!

for designers

for creatives

Since 2014, we’ve been so honored to design more than 300 websites for diverse creative women in business. Over the years, one question we’ve received now and again has been, “Should I put my prices on my website?” The beauty of small business ownership is: Every business owner has an approach all their own, so there is flexibility and grace in every decision you make! Today, we’re exploring the question: Should I put my prices on my website?

Should I put my prices on my website?

  • Yes, you should put your prices on your website.
    • Pros: At With Grace and Gold, we have always listed our prices on our website. For us, listing our prices has been a symbol of our transparency, openness, and servant-hearted-ness. Listing our prices on our website has opened our business up to receive messages from clients who understand our pricing and payment plans — and are ready to connect with us. This way, we connect most with clients who are already well-informed about our services, pricing, and process. In turn, we are able to form more meaningful connections with clients who are prepared to book and begin. So, what does this mean for you and your business? Well, putting your prices on your website can be a symbol of your openness, too. Listing your prices can communicate the value of the services you offer. Putting your prices on your website can help you connect with prospective clients who are ready to book. These are just a few considerations to make, when considering putting your prices on your website.
    • Cons: As mentioned, putting your prices no your website can communicate the value of the services you offer. If your prices are lower than average, your prices could actually be a “red flag” for customers. Conversely, if your prices are higher than average, your prices could deter people from connecting with you and learning more — especially if your website, your copywriting, and your content don’t align with the higher-than-average price you’ve got listed. By listing your prices, all of the details of your brand and website need to work synergistically — which can create a lot of pressure to get all of those key details “right.”
  • No, you shouldn’t put your prices on your website.
    • Pros: When your prices aren’t listed on your website, you can use your website as a place to showcase all of the amazing value your services have to offer. Then, when a prospective client connects with you to learn more about your business, you can communicate openly to showcase even more value. When you finally share your pricing, your prospective client will have already been exposed to the value upon value that your services offer. In other words, when you communicate value, value, value, value, value and price — your pricing may not come as a surprise, since your services are perceived to be so valuable!
    • Cons: When your prices aren’t listed on your website, your prospective client may make their own decision about what the value of your services is — without ever connecting with you. For example, if your work is showcased as beautiful and value-adding, but your prices aren’t listed, your prospective client could convince themselves, “Their work is really amazing; I’m sure this is out of my budget.” When your prices aren’t listed on your website, you run the risk of missing out on connecting with prospective clients personally.
  • A happy medium. We always believe there is a happy medium for every business decision; like life, business decisions don’t need to be “all or nothing.” One happy medium is to put “Starting at $2000” or “Most clients invest $3000 in their experience.” That way, prospective clients will have a “ballpark” understanding of your pricing, and are encouraged to connect with you to see what their pricing or investment will be.

Our most recently celebrated Custom Design Experience is for Melanie Ruth Photography! We were honored to create a custom brand and Showit web design for Melanie's east coast photography business.

Her design features natural textures and details to create a warm, welcoming aesthetic. Learn More About Melanie's Design

RECENTLY CELEBRATED CUSTOM DESIGN CLIENT:

Melanie Ruth Photography

You May Also Love...

KEEP ON EXPLORING

Brand + Showit Web Design Launch | Melanie Ruth Photography

view MORE ⟶ 

How to Say “No” Kindly and Professionally

Should I put my prices on my website?

How to Batch Your Tasks to Work More Productively

view MORE ⟶ 

How to Write Your Service Descriptions and Connect with Your Client

Showit Website Template Collection Spotlight: Collective

Showit Website Template Collection Spotlight: Lark

view MORE ⟶ 

Showit Website Template Collection Spotlight: Magnolia

Showit Website Template Collection Spotlight: Madison Park

SHOP

Lark is a polished, feminine, detailed Showit website and blog for creative business owners. Lark  contains engaging features and heartfelt details and is sure to "wow" your Ideal Client! Learn More

Lark

SHOP

Collective is a bold, energetic, engaging Showit website and blog for creative business owners. The sky's the limit for this custom-looking design for color-loving creative business owners. Learn More

Collective

SHOP

Madison Park is a modern, fun Showit website and blog for creative business owners. With engaging features and large imagery, you can showcase your expertise with style. Learn More

Madison Park

Showit Website Templates

shop all ⟶ 

SHOP

Simply choose your design, customize your design, and launch your design. DIYing your web design has never been easier!

Showit Template Collection

PRE-DESIGNED website templates IN OUR

 Come away with a completely one-of-a-kind  brand and web design to connect with your Ideal Client in a meaningful way.

Custom Design Experience

a collaborative, one-of-a-kind