One of the best parts of being a small business owner is being able to continuously grow and evolve. If there’s a hiccup you or your clients regularly experience within your business — you can brainstorm solutions, make changes, use trial and error, and measure progress. If there’s a feature you’ve always wanted to add to your business, you can use your creativity to add new layers to your business, oftentimes as soon as you’d like to. 

Something we feel driven by within our own business is being able to polish our business from the inside out — to regularly revisit key areas of our business to make sure they remain aligned with our mission, vision, and goals. As busy seasons come and go, it’s natural to overlook key areas of your business in favor of serving your clients well. But when downtime occurs — something we discussed in our Summer Slowdown Series a few weeks back — we believe in using it to your advantage by polishing unique areas of your business.

This week, we’re going to explore 5 ways to polish your business from the inside out — 5 facets of your business you can revisit, to ensure your business is designed for growth.

5 Ways to Polish Your Business from the Inside Out

Whether your business experiences a slow season, or you’re simply looking for ways to use downtime with purpose, revisiting key areas within your business remains a helpful exercise for all small businesses and small business owners. As you gain more experience as the owner of your business, and as you acquire more knowledge about what works well within your business, it can be extremely beneficial to dive back into your business and notice the ways your business can be improved upon.

This week, we’re going to explore 5 ways to polish your business from the inside out — 5 of the unique facets of our own business we revisit on a regular basis, as we aim for continuous growth from quarter to quarter and year to year. 

1. Revisit your brand and web design. Revisiting your brand and web design could mean pursuing a complete overhaul of your brand and web design, or it could simply mean reflecting upon your current brand and web design — and ensuring your online presence is communicating all that you’d like it to. Your brand and web design are more than visual details to represent your business, but instead, tools that can truly work on behalf of your business. We recommend asking: Do my brand and web design speak to the quality and caliber of my work? Does my online presence showcase my expertise accurately? Is my online presence a space where my prospective clients can feel connected to me — and guided toward confidently choosing to work with me? Revisiting your brand and web design can mean reflecting upon how well your online presence is working on your behalf or helping you to achieve both your short-term and long-term business goals. Within our own business, whether we make small adjustments all year long, or we plan for a complete overhaul of our brand and web design, our goal is for every detail of our online presence to be rooted in purpose, and to lay a foundation for growth and success. When we approach brands and web designs for our clients, we believe every design should be a blend of beautiful design and purpose-driven design… creating a space you are proud to show off and confident in. 
2. Revisit your copywriting. Copywriting, or the wording on your website, in your social media marketing, and elsewhere can make all the difference in how your prospective clients understand your business — and in how your prospective clients connect with you personally. In Episode 082, we share why copywriting comes before web design — along with some really helpful tips for approaching your copywriting. Whether you work with a professional copywriter, or you gather guidance from copywriter’s blogs or educational resources, revisiting your copywriting can help you to ensure your voice and your expertise is being communicated in a connection-driven way. 
3. Revisit your packages or products — and your pricing. These are my personal favorite details to polish from one year to another. In Episode 008, we ask “Are you offering too many services?” and share actionable ways to determine whether your business has too many products or services. This exercise can be truly helpful, because it equips you to clarify your mission and your goals — while also ensuring you’re serving your customers or clients in a really seamless way. In addition, in Episode 014, we share “When and How to Raise Your Prices.”
4. Revisit your process and client experience. In Episode 124, we shared luxury client experience essentials — ways you can elevate and enhance your client experience, to serve your clients in a kindhearted and personal, yet expertly-designed, way. By revisiting your process, you can ensure every step you ask your clients to journey through is designed with purpose. You can better equip your clients to come away having had a really wonderful experience.
5. Revisit your Inquiry response email. When a prospective client inquires with you, what comes next? We recommend revisiting your Inquiry response email to ensure you’re giving the best first impression possible. Whether you’ve recently updated your process, or you’d simply like to add a bit more personalization to elevate their experience, revisiting your Inquiry response email is a quick and simple way to ensure you’re serving your prospective clients well.

We are hopeful this week’s episode equips you to explore key areas of your business with purpose and strategy, knowing your business can always be worked on as you continue gaining experience, learning, and growing.

About Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is a leading small business marketing podcast for small business owners, creatives, founders and entrepreneurs. Enjoy weekly, actionable episodes to build a successful, sustainable small business from the inside out.