Your Home page sets the tone for your visitors’ experience learning about your business, your products, and your services. Though your visitors may arrive from blog posts or from social media, your Home page serves as the foundation from which your visitors can be seamlessly led through your web design, and therefore, through the most essential details of your business. Today, we’re sharing 5 must-have details for your Home page, so you can ensure your web design is strategically and intentionally-designed to serve your visitors and grow your business.
5 Must-Have Details for Your Home Page
Through our brand and web design business, With Grace and Gold, we have been honored to serve more than 400 creative small business owners through brand and web design. No matter your type of business — what we all need as business owners is an online presence designed to connect with our visitors, to openly and honestly showcase our products and services, and to seamlessly guide our visitors toward purchasing our products and / or booking our services. We all need our web design to work for our businesses — to work on our behalf, even when we’re away from our desks.
So, today, we’re exploring 5 must-have details for your Home page — details we very strategically include in each custom web design and Home page we create for our clients at With Grace and Gold.
- A clear call-to-action above the fold. The “fold” is a web design term that refers to the area of your website you can see before scrolling. So, before a visitor has even had an opportunity to scroll, be sure to share a call-to-action. We recommend for your call-to-action to lead visitors toward your revenue-generating products and services… the offerings it’s likely your visitors came to your website looking for. With a clear call-to-action above the fold, you can seamlessly lead your visitors toward the products and services most central to your business — the products and services you’ve created for your visitors to learn more about and take advantage of.
- Your elevator pitch. When someone lands on your website, they’re hoping to be in the right place. If they’re searching on Google for a photographer in Chicago, and they come upon your website, they’ll want to be reassured they are in the right place — that they’ve found a photographer in Chicago they can learn more about. So, include your elevator pitch — a brief summary of who you are, what you do, who you serve, and if your business is location-bound, where you serve your clients. As an example, “ABC Photography offers luxury wedding photography for couples in Chicago.” Within a brief elevator pitch, we’ve answered who we are, what we do, who we serve, and where we serve them. Someone who is brand new to our business, and our website, can read our elevator pitch and know whether or not they are in the right place.
- An About section, including your photo. Your website can help you to build a meaningful connection with each visitor, and one easy way to facilitate that connection is by including a brief About section, including your photo. Your About section can include a brief introduction to who you are, what you do, who you serve, and how you serve them. The copywriting you include should be written to your Ideal Client — letting your visitors know what they can expect to come away with or experience as a result of working with you. Rather than writing about yourself — your likes, your preferences, or your personality — consider writing about what outcomes your clients or customers can expect to experience. This will help your copywriting to truly communicate on your behalf and showcase the value of the products or services you offer through your business.
- Easy navigation to your revenue generating products and services. When it comes to your Home page, less can be more. By including the need-to-know details, you can better ensure your visitors will know where you’d like them to navigate to next. And we believe your visitors should navigate to the revenue-generating products and services you offer. In addition to having a user-friendly navigation menu, consider adding an additional section or additional buttons for your revenue-generating products and services, later on down your Home page. That way, if a visitor quickly browses the top sections of your Home page, they’ll be presented another opportunity to engage with the areas of your business most relevant to them — and most meaningful for moving your business forward.
- Search engine optimization keywords in your website’s footer. Lastly, be sure to include your elevator pitch and any relevant keywords about your business within your website’s footer. Because your footer is present among many of the pages, if not all of the pages, of your website design, having your elevator pitch and keywords present can serve as a helpful way to boost your SEO and to ensure that, no matter which page a visitor begins on, they know who you are, what you do, who you serve, and where you serve.
Today, we explored 5 must-have details for your Home page. If you’d like to rest assured your web design has been strategically-designed to move your business forward, please know, we are currently booking new custom brand and web design clients at With Grace and Gold and offering a 12-month payment plan, too!