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Andra Barkey and Kelly Zugay

Episode 010: Listen to This Before Rebranding

March 11, 2020

Listen to This Before Rebranding

When I say the word “brand” — what comes to mind? Maybe a logo design or color palette come to mind first. Or maybe the word “brand” makes you think about the businesses you love and feel most connected to — the feeling of visiting Magnolia Market in Waco, or walking down Main Street at Disney World. 

At With Grace and Gold, we believe your brand is a reflection of how all of the details of your business — your logo design, your color palette, your font styles, your patterns, your photography, your copywriting and voice — work together to create a feeling customers and clients can connect to. 

It may sound complex, but over the years, we’ve walked hundreds of small business owners through the process of bringing all these details together in a way that connects them to their Ideal Client more seamlessly. 

It’s something we believe every small business owner should experience — because having an intentional brand creates peace of mind. You can rest assured knowing your brand and website are working for you and moving your business forward — even when you’re not working. Today, I’m excited to share about rebranding and when it’s best to pursue a new brand for your business.

When it is best to pursue a new brand for your business? Maybe you’re experiencing one of the following:

1. Your brand and website don’t exactly feel like you. They don’t feel like an accurate representation of who you are and what you do — or they’re not reflective of the quality of work you can do. We believe, when you pull up your brand and website, you should feel as though your brand and website are working for you — communicating effectively about your business, your expertise, and your approach. If you aren’t completely confident your brand and website are working for you, it may be time to try something new. 

2. You’re preparing for change in your business. Maybe you’re a photographer who has decided to focus wholeheartedly on wedding photography, and to eliminate your portrait photography packages. Maybe you’re a wedding planner who is bringing on a team of planners, and you want to shift your business’s focus from being about you — to being about the amazing experience your team can provide. If you’re preparing for a significant change in your business, it may be time for change in your brand, too.

3. You want to raise your prices and connect with a different Ideal Client. Put simply, it’s hard to begin a new season in business — or to pursue an entirely new direction — with an old brand and website. Your current brand and website were designed with certain goals in mind — and if those goals have changed, chances are, your brand and website may have to change, too.

Over the years, we’ve served business owners who have held one or more of these as reasons for rebranding. Summed up, rebranding is recommended when your brand and website aren’t aligned with your business, aren’t aligned with your goals, and aren’t helping to move your business forward.

You know it’s time to rebrand your business… but now what? Here’s how we recommend moving forward:

Step 1: Find clarity in your business. To create a seamless branding experience, first, find clarity in your business. Who are you, what do you do, who do you serve, and how do you serve them? When you have clear answers to these questions, you’ll begin any branding process from a strong foundation.

Step 2: Create clear goals for your business. What do you want your brand and website to achieve on your behalf? What is your focus? Is it on showcasing the one-of-a-kind experience you provide, selling your products and services? Knowing what your goals are will help you to more strategically pursue a new brand and eventually a new website.

Step 3: Find a professional designer who is goal-oriented, too. Every designer and every design business is unique. If you’d like to ensure your brand and website are working for you, work with a designer who is results-driven and goal-oriented, too. Design can be beautiful, it can be purposeful, it can be strategic, it can be engaging. Find a designer who will blend beautiful design with purpose and strategy — to ensure your design is aligned with your goals. 

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!

About Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is a leading small business marketing podcast for small business owners, creatives, founders and entrepreneurs. Enjoy weekly, actionable episodes to build a successful, sustainable small business from the inside out.

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