We are so excited to introduce Episode 003 of With Grace and Gold: The Podcast. With Grace and Gold: The Podcast features 5-minute episodes with clear, actionable steps to guide you toward successful small business ownership. Listen on Anchor, Spotify, or elsewhere!
At the start of our small business journey in 2014, we aimed to write 3-5 blog posts per week. Nowadays, we approach blogging in a much more relaxed way. Still, we can’t say enough about how big a role blogging played — and continues to play — in our business.
For us, blogging has added a layer to our business that our “fixed” pages (Home, About, Services, Portfolio, Contact) simply can’t; through our blog posts, we’re able to communicate freely about our services, our products, our process, and our business expertise. It’s led to increased website traffic, increased connections with prospective clients, and more.
Today, we’re excited to share why your blog is more important than you think — along with a few ways to create blog content whether you’re not feeling very creative, or you’re just feeling a little nervous to click pubish.
Now, what if you’re hesitant to blog, or you’re unsure of what to blog about?
Idea Number 1: The easiest thing to blog about is the thing you do each and every day at your business. Share about your recent clients, their experience while working with you, or your approach to working with them.
Idea Number 2: Use your Frequently Asked Questions to brainstorm topics to blog about. Your blog posts can serve as an awesome resource for prospective clients who want to learn more about what you do and how you do it.
Idea Number 3: Break down large topics into smaller topics. If you’re a wedding photographer, rather than talking about the wedding day as a whole, talk about the pros and cons of first looks, talk about your favorite detail shots, talk about tips for the bride, tips for the groom, or tips for experiencing a stress-free wedding day. When large topics are broken down into smaller topics, your content creation can multiply.
Blogging can make a huge difference when it comes being found via search engines, connecting with your audience, or simply expressing yourself in a fresh, new way. What will your next blog post be?
Since 2014, With Grace and Gold has provided award-winning brand and web design for more than 400 creative small business owners. Our purposeful designs have helped small business owners from all over the world to double — and even triple — their revenue.
With a blend of purpose, strategy, and action, we believe every small business owner can experience their definition of success. With Grace and Gold: The Podcast shares weekly, 5-minute podcast episodes with clear, actionable steps to help you experience successful small business ownership, too. Subscribe, and let’s dive in!