We are so excited to introduce Episode 003 of With Grace and Gold: The Podcast – a business education podcast for small business owners and entrepreneurs. With Grace and Gold: The Podcast features 5-minute episodes with clear, actionable steps to guide you toward successful small business ownership. Listen on Apple Podcasts, Anchor, Spotify, or elsewhere!
Why Your Blog is More Important Than You Think
At the start of our small business journey in 2014, we aimed to write 3-5 blog posts per week. Nowadays, we approach blogging in a much more relaxed way. Still, we can’t say enough about how big a role blogging played — and continues to play — in our business.
For us, blogging has added a layer to our business that our “fixed” pages (Home, About, Services, Portfolio, Contact) simply can’t; through our blog posts, we’re able to communicate freely about our services, our products, our process, and our business expertise. It’s led to increased website traffic, increased connections with prospective clients, and more.
Today, we’re excited to share why your blog is more important than you think — along with a few ways to create blog content whether you’re not feeling very creative, or you’re just feeling a little nervous to click pubish.
- Blogging allows you to share freely about your work and your process. While your portfolio showcases your work, your blog posts can be a place for sharing freely about your work and your process. Within your blog posts, you can speak to your Ideal Client about your work — why it matters, the heart that goes into it — along with your unique process. By sharing these details, you can better convey the heart and expertise behind your business — messages worth sharing with your readers and your Ideal Client.
- Blogging allows you to connect with your Ideal Client in a more personal way. Through blog posts, you can take a more human approach to communication. You can let your personality shine through much more freely, and in more ways. Through blogging, you can speak directly to your Ideal Client, and therefore, build a connection through your writing. Over time, blogging feels like writing to a close friend.
- Blogging allows you to “sell” your products and services on a regular basis. While your Website has fixed information (The content on your Home, About, Services, Portfolio, and Contact pages) your blog can help to sell your products and services even further. Use your blog as a marketing tool to sell your products and services — to talk about their benefits, to talk about past clients’ experiences with your products and services.
- To boost your Search Engine Optimization (SEO). Blogging can boost your Search Engine Optimization — or the ability for your website to be found when people use search engines like Google. Blogging, essentially, creates more “facets” of your website, and therefore, helps it to be more readily found. We recommend using WordPress for blogging — and using the plugin called Yoast SEO. That way, you can ensure every blog post is not only well-written, but is also well-designed.
Now, what if you’re hesitant to blog, or you’re unsure of what to blog about?
Idea Number 1: The easiest thing to blog about is the thing you do each and every day at your business. Share about your recent clients, their experience while working with you, or your approach to working with them.
Idea Number 2: Use your Frequently Asked Questions to brainstorm topics to blog about. Your blog posts can serve as an awesome resource for prospective clients who want to learn more about what you do and how you do it.
Idea Number 3: Break down large topics into smaller topics. If you’re a wedding photographer, rather than talking about the wedding day as a whole, talk about the pros and cons of first looks, talk about your favorite detail shots, talk about tips for the bride, tips for the groom, or tips for experiencing a stress-free wedding day. When large topics are broken down into smaller topics, your content creation can multiply.
Blogging can make a huge difference when it comes being found via search engines, connecting with your audience, or simply expressing yourself in a fresh, new way. What will your next blog post be?