When we serve custom design clients at With Grace and Gold, we find many small business owners feel overwhelmed by copywriting — composing the wording for their web design. While we provideresources to help our clients succeed and compose their copywriting, we, too, understand how copywriting can be an overwhelming step to complete. Today, we’re excited to share how to write your Contact page — to write a clear, purpose-driven Contact page to connect with your Ideal Client.
How to Write Your Contact Page
- Introduce your Contact Page. First, introduce your Contact page by answering the following questions: Why should a prospective client contact you? What can a prospective client expect when they have contacted you? What is your communication policy — or what are your business hours? How long until your prospective client can expect a reply? Finally, how many clients do you book per year? (Feel free to add in: “Kelly Photography books a limited number of clients per year.”)
- Provide a couple of means of contacting you. In addition to your contact form, always provide an e-mail address or a phone number. That way, prospective clients can contact you using their preferred method of communication. Additionally, if you miss a phone call, for example, a prospective client can contact you in another way.
- Include FAQs. Finally, include your prospective clients’ frequently asked questions. That way, prospective clients can have many of their major questions answered prior to reaching out to you — and you won’t find yourself answering the same types of questions via e-mail too frequently. We recommend no more than 10 frequently asked questions, as including many more could be overwhelming for your website’s visitors.
We hope these resources provide you so much guidance as you compose your Contact page!