Blogging doesn’t have to be a mystery – although, it can sometimes feel like one! If you’re feeling as though, or seeing evidence that, your blog posts are being overlooked – today’s post is for you! Today, we’re so excited to share 5 possible reasons your blog posts are being overlooked – and how to better ensure your blog posts are read.

5 Reasons Your Blog Posts are Being Overlooked

1. Professional aesthetic. In a large community of fellow bloggers, it’s super important for your blog to stand out as professional and polished. Have you invested in a professional design or a pre-made design? If not, we definitely recommend doing so! Having a professional aesthetic will help visitors to feel engaged with your content. It will keep them coming back again and again, because they’ll know the content you provide is top-quality!
2. High-quality photography or graphics. High quality photography and graphics are an issue for many bloggers and business owners. If you’re not yet able to invest in professional photography of your own, we highly recommend Creative Market for stock photography!
3. SEO. Our favorite, favorite WordPress Plugin for SEO is called Yoast SEO. Visit Plugins > Add > Search for Yoast > Install and Activate. By adding Yoast SEO to your blog, you can enter in relevant keywords and ensure you’re strengthening the SEO for every blog post you write.
4. Consistency. As a blogger, consistency is key. It’s important for your readers and followers to know what to expect from you. When they come to expect certain content, in regular intervals, they are more likely to be committed to following along with your posts.
5. Niche. Finally, it’s important to establish a niche. What do you write about consistently, and who do you write to? Having these goals and objectives in mind can help you write more effective blog posts – blog posts your preferred audience will love and respond to.

Which of these recommendations will you apply to your business and blog?

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!