For small business owners, your web design is often your “first impression” — so it’s essential for your first impression to be both positive and effective! Today, we’re sharing 3 ways your website can help you to attract and connect with your Ideal Client!

3 Ways Your Website Can Attract Your Ideal Client

1. Your website can speak to your Ideal Client directly. So often, we, as business owners, think of our website as place to talk about ourselves… which is only half true! Your website is a place to talk to (and about) your Ideal Client. How will your products or services make them feel? How can they benefit from your products or services? What result are you selling? As you can see, there is a lot that can be shared on your Website, beyond who you are and what you do.
2. Your website can showcase your best work — and help you to attract future clients. Rather than showcasing all of your work, think about showcasing only your best work — or work that aligns with the client you’d like to attract. Doing so will help your visitors to understand your unique style and aesthetic — and to determine whether you’re the best business for them!
3. Your website can showcase your personality, to build a meaningful and lasting connection. Of course, it’s important to showcase your personality through your website. After all, as we do business among fellow business owners, it’s important for us to set ourselves apart! By showcasing your personality in fun, unique ways, you can build a meaningful and lasting connection with your Ideal Client!

Of course, it isn’t always easy to accomplish all of the above without a little bit of help! Whether a one-of-a-kind website design is best for you, or you prefer to DIY a Showit website template — we are so hopeful the above helps to equip you to create an online presence you love and feel proud to share.

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!