Every design process is unique; each business owner comes to With Grace and Gold with a unique purpose, goal, and vision for their new brand. It’s what we love about what we do; every brand and web design is unique and personal.
Although coming away with a new brand is exciting, there is also a certain fear associated with committing to a new brand: What if I don’t like it? What if my Ideal Client doesn’t like it? What if it gets “old” or I fall out of love with it? Let us encourage you: These fears are completely normal. Today, we’re excited to share a few tips for committing to your brand!
How to Commit to Your New Brand
- Trust your designer. At With Grace and Gold, we hope our Clients will trust us, trust our expertise, and trust our experience. Having served hundreds of creative women in business, we have a deep understanding of professional, polished, meaningful, and lasting branding. Whatever business you choose to work with, explore their previous work, explore their testimonials, and ask them questions. When you trust your designer and approach the branding process in an open and trusting way, you’re more likely to come away with a brand to last for years to come — a brand to help you attract and connect with your Ideal Client.
- Remember your business beyond your brand. As a branding and design business, we believe branding is very, very important. However, there is a lot of important work to do beyond your brand. How will you communicate with your Clients? What type of Client Experience will you provide? These operational aspects of your business are critical to the success of your business. When you focus on the areas of your business beyond your brand, you’ll see how the behind-the-scenes of your business is just as important (if not more important) than your brand. The two work hand-in-hand!
- Produce quality work. While your brand can be professional and polished, it is even more beautiful when it is supported by your beautiful, top-quality work. During the branding and design process, continue to focus on producing top-quality work to elevate your brand and your business.
Changing your brand too frequently or being indecisive about your brand can actually harm your business; your Ideal Client could feel lost, confused, or unsure of whether or not your business is for them. When you commit to a brand — and commit wholeheartedly — your Ideal Client will see how complete, cohesive, and polished your entire business is.
Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!
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