Hi, friends! Welcome back to Brand It, Build It Podcast! I’m so glad you’re tuning in today because we’re talking about something that often gets overlooked when creating or updating a website: making sure your website is designed to grow alongside your business.

As small business owners, our brands and services naturally evolve over time. What works for us today might feel limiting a year—or even six months—from now. That’s why building a website with growth in mind is key to ensuring your online presence keeps up with your big goals and dreams. Today, I’m sharing three ways to create a website that grows with your business. Let’s dive in!

Prioritize Flexibility in Your Design

When it comes to your website, flexibility is your best friend. Choose a platform—like Showit—that gives you the freedom to update your website as your business evolves. Avoid rigid, pre-made designs that feel impossible to tweak. Instead, look for a design template or a custom website that allows you to:

  • Easily add or remove pages.
  • Update your navigation menu.
  • Expand your offerings or portfolio.

Think of your website as a framework rather than a finished product. Flexibility ensures it can grow with you as your business takes on new directions.

Build Your Website Around Clear Goals

A website designed to grow with your business starts with understanding where you’re headed. Even if your business goals change over time, having a clear vision for the next 1-3 years can guide your website strategy. For example:

  • If you’re planning to launch digital products, build a shop page now, even if it’s empty.
  • If you’re considering hosting a podcast or blog, incorporate those features into your design so they’re ready when you are.

This approach keeps your website from feeling outdated or incomplete as your goals shift.

Invest in Scalable Tools and Features

Make sure the tools and features you invest in are scalable. For instance:

  • Use email marketing platforms that grow with your subscriber list.
  • Choose a website host that can handle increased traffic as your audience grows.
  • Add a content management system (CMS) to make updates simple and seamless.

These investments might feel small now, but they’ll save you time, money, and frustration as your business expands.

A Final Thought

Your website is more than just a place to showcase what you do—it’s a living, breathing part of your business. When you approach your website as something that evolves with you, you’re setting yourself up for long-term success.

So, whether you’re just starting out or refreshing your existing site, I hope these tips inspire you to think about your website as a partner in your business journey.

Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is the best small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business. Since 2014, With Grace and Gold has provided award-winning custom brand and Showit web design and completely customizable Showit website templates for small businesses worldwide.

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