3 Web Design Trend Predictions for 2022 - With Grace and Gold | Brand and Web Design for Creative Small Business Owners and Entrepreneurs

Share the Article:

3 Web Design Trend Predictions for 2022

With Grace and Gold® has provided award-winning brand and web design for small businesses since 2014.

Meet Kelly Zugay and Andra Barkey

Come away with a one-of-a-kind brand and web design to align with your vision and goals.

Custom Design Services

Seamlessly customize and launch your new web design with a Showit website template!

Do-It-Yourself Web Design

Welcome to Episode 094 of the Brand It, Build It Podcast! This week’s episode marks the two year anniversary of Brand It, Build It Podcast — and our first episode of 2022! 

If you’re a subscriber, thank you so much for being here and tuning in! If you’re new to Brand It, Build It Podcast, thank you for giving our podcast a try! Following today’s episode, please head to Apple Podcasts or Spotify to rate and review our podcast, because when you do, our podcast can reach more small business owners who are looking for actionable ways to grow.

Now, onto today’s topic: Over the past 7 years, With Grace and Gold has provided brand and web design services for diverse small businesses from all over the world. And from one year to another, we’ve noticed how our clients’ visions and goals have evolved — and therefore, how our approach to web design has changed and evolved, too. This week, we’re sharing 3 web design predictions for 2022 — a few overarching approaches we foresee for web design in the year ahead.

3 Web Design Predictions for 2022 - Brand It Build It Podcast by With Grace and Gold Photo

3 Web Design Predictions for 2022

Welcome to Episode 094 of the Brand It, Build It Podcast: 3 Web Design Predictions for 2022. Since 2014, we’ve been honored to serve more than 500 small businesses through brand and web design. Rather than have a specific design style, our goal is to meet each of our clients where they are in their business journey and create an elevated, one-of-a-kind design rooted in connection, growth, and business success

That’s why, within our Portfolio, we want our visitors to see how each design is truly a reflection of the business owner behind it — how each web design uniquely aligns with the personality, style, and approach of each business owner. We want our visitors to see how specific goals can be achieved no matter their desired brand or web design style. 

As we look back on the past 7 years, we’ve noticed how, from one year to another, our clients’ goals have changed, and therefore, the way we’ve approached design has changed. Now, as we look toward a new year, we can already sense how our approach to web design will differ from years ago. Here are 3 web design predictions we have for 2022. Of course, these are only our fun predictions — and, truly, anything can happen! However, maybe these predictions will create a spark of creativity or prompt you to approach your web design in a fresh, new way!

  1. Less copywriting, and more purposeful typography. Lately, our clients have been sharing their vision for a clean web design — a web design to showcase their expertise in an elevated, modern, and user-friendly way. We envision there will be less copywriting — or wording — in web designs, yet more purposeful typography — or font choices. With a less is more approach to design, content can have more impact and meaning, allowing your visitors to feel connected to you and your business in a more effortless way.
  2. More multifaceted business owners. Over the years, and especially since 2020, small business owners have come to understand just how essential diversification — or offering various services and products — is within their businesses. We foresee creating web designs for more multifaceted business owners than ever before — business owners who offer a service, and may also offer a Shop, educational resources, a podcast, coaching, and beyond. In Episode 089, we explore web design for multifaceted businesses and share our strategy for ensuring your web design lifts up the diverse areas of your business.
  3. More focus on the business owner, less focus on the business. Along the same lines of diversification, we foresee web design will focus more on the business owner behind the business — and less on the business itself. In doing so, business owners can showcase what their client experience is like, help to create a more personal connection with their visitors, and create space for their business to grow and change. When prospective clients are shopping around from one business to another, personal connection can make all the difference. So, we foresee web designs will focus on business owners and their one-of-a-kind client experience! 

Which of these predictions aligns with your web design goals for 2022? Have you already put any of these approaches in place? Let us know what you think by sharing today’s episode on Instagram stories and tagging @withgraceandgold.

Thank you for tuning in!

Explore by Category

Explore the Blog

Recently-Celebrated Custom Design Clients

Custom Brands and Web Designs for Small Businesses

Katie Schubert, Past Client

"In the first month, my new bookings were valued at $20,000."

Shop Showit Website Templates

Do-It-Yourself Web Design

Do you prefer do-it-yourself web design? With Grace and Gold® offers a collection of expertly-designed, conversion-focused, completely-customizable Showit website templates for small businesses. 

Custom Brand and Web Design 

Hire With Grace and Gold®

Journey through an engaging, collaborative award-winning brand and web design experience to equip you to multiply your revenue, expand your reach, and grow your business with confidence.

Choose Your Experience:

Elevate your business, showcase the value of your services, and begin a new season of business with purpose. Receive our guide to confidently, strategically raising your prices.

RAISE YOUR PRICES CONFIDENTLY

Receive our Free 5-part Guide