The holiday season is officially here! It’s the week of Black Friday, which can be a busy, exciting, and even overwhelming season for small business owners. Today’s episode is all about 3 foundation-building actions for success in 2022. Even if you’re focused on Black Friday, it’s likely the following weeks will be about buttoning up a few details within your business and ensuring you’re putting your best business forward in 2022. So, let’s dive in and explore 3 foundation-building actions for success in 2022.

3 Foundation-Building Actions for Success in 2022

Every small business is unique, but we wholeheartedly believe there are foundational decisions small business owners can make, and foundational actions they can take, to strengthen their business from the inside out. So, here are 3 foundation-building actions for success in 2022:

1. Carefully examine your brand, web design, and copywriting. As brand and web designers, we wholeheartedly believe in the value of a purposeful brand, web design, and copywriting. Whether you choose to purchase a customizable website template or pursue a Custom Brand and Web Design service, examining your brand, web design, and copywriting can help you to ensure that every detail of your online presence is truly working on your behalf. Whether you make just a handful of purposeful changes — or do a complete overhaul — approaching your web design with intention can make all the difference.
2. Reexamine your offerings. In Episode 008, we ask: “Are you offering too many services?” If upon listening, you discover your business has too many offerings, paring down your services can help to bring more clarity and purpose not only within your business — but also in the ways you market and share about your business.
3. Create a marketing strategy you believe in and can effectively manage. This year, marketing truly got away from us — we focused primarily on newsletter marketing, which meant social media marketing became less consistent. Our recommendation for 2022 — a recommendation we’ll be following, too, is — create a marketing strategy you believe in and can effectively manage. Go where your audience is, and create content you feel proud of. When your marketing strategy is something you feel is manageable and right — whether you do your own marketing or hire a marketing specialist — when you market from a place of purpose and peace, your audience will sense it. 
4. Bonus: Build your newsletter audience. In Episode 016, we share 3 lead magnet ideas to grow your newsletter list — ways you can showcase and share your expertise, connect with your audience, and grow your newsletter subscribers. In a world where website visitors, social media audiences, and social media platforms can ebb, flow, grow, and change … having a newsletter audience of your own can make all the difference. Your newsletter audience is a dedicated list of subscribers who have opted in to receive updates from your business, so their subscription can be a truly meaningful way to build connection and grow your business.

Today, we shared foundation-building actions for success in 2022 — four different actions we recommend taking for a purposeful year ahead.

About Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is a leading small business marketing podcast for small business owners, creatives, founders and entrepreneurs. Enjoy weekly, actionable episodes to build a successful, sustainable small business from the inside out.