Your website’s About page is more important than you may think. It’s natural to share the basics: who you are and what you do… but did you know your About page can do much more? Today, we’re excited to share 3 must-haves for your About page!
3 Must-Haves for Your About Page
- Information about your Ideal Client. It’s important for your Ideal Client to know they’re in the right place. For this reason, it’s important for you to include information about your Ideal Client right away. Meet your Ideal Client exactly where they are, and bring them from where they are today to where you want them to be. (For Example: “You’re a Houston-based bride-to-be looking for the perfect photographer to capture your wedding day. You’ve searched high and low, but you aren’t sure what to look for or what you need.”)
- Your Ideal Client’s problem and your solution. After “speaking” directly to your Ideal Client, let your Ideal Client know you understand the problem(s) they’re facing — and that you have a solution to provide them. No matter what type of small business you own, it’s important to know the real solution your business provides. Photographers provide more than just photos — they provide heirlooms and a lasting legacy of family, joy, and love. Designers provide more than web designs — they provide beautiful online homes to help business owners succeed.
- A call-to-action. Finally, let your Ideal Client know what they should do next. Should they learn about your services or your one-of-a-kind experience? Should they contact you for a free consultation? Your website’s visitors simply aren’t as familiar with your business as you are — so it’s important to let them know what they should do next. When you do, you can more easily welcome your Ideal Client into your experience!
How can you update your About page with these must-haves in mind?