Your Home Page has the power to welcome your Ideal Client in – or to show your Ideal Client your business is the best choice to meet their unique needs. (Likewise, it has the power to repel your Ideal Client!) Today, we’re excited to share 3 must-haves for your Home Page – three components of a successful, connection-driven Home Page.
Must-Haves for Your Home Page
- A brief summary of who you are, what you do, and who you serve. One of our favorite resources is Peek User Testing. Peek User Testing allows you to receive a review of your Web Design. In the past, when we’ve used Peek User Testing, it’s been so helpful in understanding visitors’ “first impression” of our online home. (Disclaimer: It’s important to remember that the users behind Peek User Testing may not be your Ideal Client. It’s always beneficial to gather feedback – but to prioritize your Ideal Client’s feedback!) On your Home Page, always include a brief summary of who you are, what you do, and who you serve. Whether you have a brief tagline or a brief paragraph, always include this need-to-know information on your Home Page. Doing so will allow your visitors to know your business is the right business for them!
- A call-to-action. On every page of your web design, it’s important to have a goal. What would you like visitors to do, upon visiting your online home? Would you like them to learn more? Book now? View your work? Enroll in your course? Whatever your goal or vision may be, it’s important to guide and encourage your visitors — just as you would if you were discussing your business in person.
- A bit of your work and a bit of you. OK, this is technically 2 must-haves in one. In a sea of business owners, it is your unique style, approach, and personality that can set your business apart. How you approach photography is unlike any other photographer. The personality and style you bring to your business is unlike any other, too! For these reasons, we encourage you to showcase a bit of your work and a bit of you on your Home Page. On your Home Page, your Ideal Client should not only fall in love with the work you do – but with the unique approach you bring to your process or your Client Experience. Plus, having your face on your Home Page can help you to build a connection!
Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!
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