For many small businesses, blogging is a great way to share, to connect, and to build an audience and community around your business. As with any business process, there are ways to use your blog to your advantage. Today, we’re excited to share 5 ways to spruce up your blog!

5 Ways to Spruce Up Your Blog

1. Use a sidebar.  Having a sidebar is essential in helping visitors and viewers to get to know you and what you’re all about. The space within your sidebar is really helpful for sharing links to key places throughout your Website!
2. Fill your sidebar. In our sidebar, you’ll see: An introduction to who we are and what we do, and a link to learn more. You’ll also see links to our social media platforms and key places: our newsletter and our Facebook community. Finally, you’ll see sample designs we’ve completed. Design services are our bread and butter, so we want to advertise them anyplace we can! :-) We hope visitors will choose to hire us to design their brand or website, so it’s super beneficial for us to share!
3. Get Pinterest-friendly. Creating Pinterest-ready graphics encourages visitors and readers to pin the graphic, and as a result, share your post on Pinterest!
4. Provide easy access to previous blog posts. At the top of our blog, you’ll notice quick and easy access to the various categories of our blog. Doing so allows visitors to easily navigate to the topic of greatest interest to them. Whether in your sidebar or in your navigation menu, be sure to find a way to share your recent or popular posts with readers.
5. Blog consistently. There is no rule regarding how often business owners should blog. However, we do encourage you to blog consistently. Create an editorial calendar, and blog consistently about topics that are designed for your Ideal Client. Keeping an up-to-date blog is a great way to show visitors that your business is current!

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!