If you’re a small business owner, chances are, you see your web design as a means of showcasing your work, presenting your services, and hopefully, connecting with and booking your prospective clients. 

If you’ve ever DIYed your web design, though, maybe you’ve wondered how your web design can actually achieve your goals. Is it just a matter of showcasing all of your work so visitors know what you’re capable of? Is it a matter of extreme creativity; creating a web design with lots of features and details? Is it a matter of doing what has worked well for other business owners, and piecing together a web design of your own?

While every web design business has a unique approach, our answer is: No. Ensuring your web design is rooted in your goals is actually much simpler. This week, we’re sharing how to generate more revenue — how to sell more products and book more services — with 5 actionable enhancements to your web design.

Generate More Revenue with These 5 Website Enhancements

At With Grace and Gold, we often say the web designs we create are a blend of beautiful design and strategic design. Behind-the-scenes, we pour a great deal of purpose and intention into every design we create, ensuring our clients come away with not only an aesthetically beautiful design, but also with a design to serve their audience, meet their needs, and achieve their goals. 

For many clients of ours, that looks like knowing their web design is the best representation of the quality and caliber of their work, resting assured their web design is speaking to and connecting with their prospective clients, and seeing results like an increase in the right kinds of leads, and an increase in bookings at a more elevated price point than ever before.

So, how do we achieve such a thing? While it’s difficult to sum up every design decision — big and small — that makes up a successful design, we’re excited to share 5 key enhancements we tend to include to help our clients generate more revenue.

1. Create a user-friendly navigation menu. A user-friendly navigation menu can make all the difference for the success of your web design. For businesses with just a few pages, a simple navigation menu will suffice. For businesses with many pages, we recommend exploring how a primary navigation menu, a secondary navigation menu, and even your footer navigation menu can help visitors to more seamlessly explore your website. With a user-friendly navigation menu, your visitors can more quickly and more effectively reach the content they are seeking — equipping them to easily learn more about your business, your offerings, and how to get started.
2. Prioritize your revenue-generating content. On your Home page, is there a large section about you — but only a small section about your specific offerings?  Your web design is a place where you can prioritize certain types of content, and therefore, encourage and empower your visitors to prioritize certain types of content, too. While it’s helpful for your visitors to get to know you, consider the ways that hierarchy is playing a role in how your visitors are experiencing your website, and therefore, your business. Perhaps you can play around with the levels to which certain aspects of your business are showcased — and prioritize the revenue-generating areas of your business above all.
3. Include calls-to-action on every page. A call-to-action lets visitors know what they should do next — complete your contact form, schedule a phone consultation, or something else unique to your business. With a call-to-action on every page, visitors are never left wondering what they should do next, or wondering what action is required in order to get started.
4. Offer a free resource — or a lead magnet — to gather newsletter subscribers. A free resource — like a free download, a free course, a checklist, or something relevant to your business — can be offered as a lead magnet, an incentive for becoming a newsletter subscriber. Being able to give to your audience is not only a kind business practice, but it’s also a way for you to form a deeper or more meaningful connection with your audience, too. By gathering newsletter subscribers, you can be present in your subscribers’ email Inbox, rather than depending upon your visitors to return to your website again and again. You can foster community surrounding your business, share the latest products and services, and create connections. 
5. Lower the barriers for getting in touch with you. While the layout and functionality of your web design is clear to someone who is familiar with your web design, it’s less clear to someone who is brand new to your business. Is it easy to contact you? Are there several ways to contact you? Do visitors know when they can expect to receive a reply from you? We recommend lowering the barriers for getting in touch with you, so you can create a sense of openness, honesty, and transparency — something vital for online business success.

Whether you’re actively pursuing a new web design for your small business, or you’re simply curious about what helps a web design to be successful, we’re hopeful this week’s episode equips you to take meaningful action steps regarding your web design, and ultimately, your business success. 

About Brand It, Build It Podcast, Hosted by Kelly Zugay

Hosted by Kelly Zugay, co-founder of With Grace and Gold, The Brand It, Build It Podcast is a leading small business marketing podcast for small business owners, creatives, and founders. Weekly, brief, actionable episodes will equip you to build a successful, sustainable small business.