Brand touchpoints are the areas of your business in which your brand should be used. When it comes to branding your business, there are so many places – or brand touchpoints – that can often be overlooked. Whenever someone interacts with your business – no matter where, when, or how – your brand’s presence can communicate about the purpose and quality of your business. Having cohesive branding throughout every area of your business not only communicates professionalism, but it also leads to brand recognition! Today, we’re excited to explore 20 brand touchpoints for you to be mindful of, as you infuse your brand throughout your business.

20 Brand Touchpoints to Cover

Digital Touchpoints

• Website
• Social Media (Facebook, Pinterest, Twitter, Instagram, Google Plus, Youtube, LinkedIn, etc.)
• Blog
• Online Ads (Facebook, Blog Sidebar, Instagram, etc.)
• Email Newsletters
• Online Directories (The Knot, Wedding Wire, etc.)
• Forums and Facebook Groups
• eCourses
• Free Digital Downloads
• Digital Services Magazines
• Digital Receipts or Invoices
• Contracts
• Blog Images (Pinterest Graphics)

Physical Touchpoints

• Storefront
• Store Interior
• Clothing and Overall Appearance
• Stationery (Business Cards, Notecards, Letterhead, etc.)
• Packaging/Labels/Tags
• Catalogs/Brochures
• Receipts
• Flyers or Posters
• Print Advertisements
• Booth Exhibition

While this list is thorough, it is not exhaustive! There are so many digital and physical places to make sure that your brand touchpoints have been polished with your beautiful, purposeful brand.

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!