For many small business owners, blogging can lead to increased opportunity. Blogging creates additional ways for prospective clients to come upon your business and your work, can lead to partnerships with fellow businesses, and can lead to increased revenue, too. One great way to build a strong and professional foundation for your blog is to create what is known as a Media Kit.

A Media Kit is a summary of your blog, your blog audience analytics, and your social media analytics — helping prospective partners to better understand the value of your content creation and the value of forming a partnership with you. By creating a professional Media Kit, you can establish your expertise as a content creator and help potential sponsors and partners to better understand why working with you would be a mutually-beneficial business decision.

5 Steps to Create a Media Kit for Your Blog

1. Compose a brief summary of your brand, business, and blog. Who are you? What do you do? Who do you serve? What is your brand known for as a whole? What are you the go-to resource for? Create a 3-5 sentence summary of your brand, business, and blog so, at-a-glance, a prospective partner will be able to gain a well-rounded understanding of what your brand is all about.
2. Gather your analytics for your blog and for your social media accounts. Whether you use JetPack by WordPress, Squarespace, or Google Analytics, you can access and review analytics for your blog to better understand the demographics of your audience. To determine if a collaboration will be mutually beneficial, prospective sponsors will want to know the details of your blog readership — so having a summary of your analytics handy will help you to create your Media Kit with helpful, foundational details.
3. Create a new, blank page within your web design. We don’t recommend linking your Media Kit in your primary navigation menu. Instead, we recommend creating a page within your web design you plan to send along to prospective partners via a direct link. That way, when a prospective client reaches out to you via email, you can provide further information as well as a link to your Media Kit.
4. Add all of your Media Kit details in an organized way.
   1. Begin with a brief summary of your brand, business and blog. Then, share information about your readership — the demographics of your audience.
   2. Next, share information about your social media audiences — the number of followers you have on each platform, and the demographics of each audience.
   3. Additionally, share about past partnerships and include links to content you’ve created for those partnerships. (This can be especially helpful as you showcase the advantages of partnering with your brand.)
   4. Consider sharing professional head shots or professional photography so prospective partners can see the quality of your work.
   5. Lastly, share pricing for the various types of partnerships you offer: the pricing for a sponsored blog post, the pricing for a sponsored social media post, and more. Whether you share “starting at” pricing or let sponsors know you’ll create a custom quote to align with their vision — let prospective sponsors know what they can expect and how they can benefit from choosing to work with you.
5. Update your Contact page. On your Contact page, let prospective sponsors know they should contact you to learn more about your partnership process and to gain access to your Media Kit.

Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!