When I say the word “conversion” what comes to mind? Over the years, conversion has become a buzzword in small business and small business marketing — but what does conversion mean, and why is conversion something you should be thinking of  and prioritizing as a small business owner? In marketing and web design, the definition […]

Two weeks ago, we introduced our Summer Slowdown Series — a four-part series about using your summer or your slow season with purpose… from curating a conversion-driven website to creating a luxury client experience. In Episode 121, we shared how to pinpoint your slow seasons and plan for your slow seasons accordingly, and in Episode 122, […]

What if your website had the power to form meaningful connections with your visitors, to lead and guide your visitors toward confidently choosing your products or services, and to serve as a launching pad for your future business growth.  When you’re a creative small business owner, having a purpose-driven web design can make all the […]