Back in Episode 108, we shared why less is more in web design — how having a curated, pared-down web design can actually be more helpful for your business overall. Over the years, we’ve discovered how having a curated, pared-down web design equips you to more clearly showcase your approach and expertise, more effectively connect […]

If you’re a small business owner, chances are, you’re an expert in your field. You’ve served clients through a tried-and-true process, you’ve shared your expertise, and you’ve used your knowledge and experience to equip your clients for success. Part of being an expert often means being able to explain different aspects of your business or […]

Brand loyalty refers to “the tendency of some consumers to continue buying the same brand of goods rather than competing brands.” If you’re a small business owner who offers one big experience your clients primarily journey through just once — like a brand and web designer, a wedding photographer, or a wedding planner — you […]