Every small business has a story — a story of why it began, or in our case, where it began. Your story not only allows you to feel "at home" in your business, but it can also help you to build a connection with your audience, and therefore, grow your business. In today's episode, we're sharing the story of how With Grace and Gold came to be, along with 3 tips for understanding and using your story in your small business. Read the full transcript. 

Why Your Story Matters and How to Share It

Season 1, EPISODE 001

Investing your time and money in the right kind of marketing for your business is important. But, for many small business owners, investing in products or services to enhance their business and expand their reach isn’t always possible. That’s why we believe in the power of marketing your business effectively for free. In today’s episode, we're sharing why we believe the best kind of small business marketing can be done for free. Read the full transcript. 

Why the Best Kind of Marketing is Free

Season 1, EPISODE 002

At the start of our small business journey in 2014, we aimed to write 3-5 blog posts per week, each and every week. We can’t say enough about how big a role blogging played in our business. Today, we’re excited to share why your blog is more important than you think — along with a few ways to create blog content when you’re not feeling very creative, or when you're feeling a little nervous to click publish. Read the full transcript. 

Your Blog is More Important Than You Think

Season 1, EPISODE 003

At With Grace and Gold, we feel so honored to serve creative women in business through brand design. While brand design is part of our everyday work, we understand how new and unfamiliar brand design is for our prospective clients and current clients. Today, we wanted to share three things your brand designer wants you to know about your business, your brand, and the process of creating a brand for you. Read the full transcript. 

What Your Brand Designer Wants You to Know

Season 1, EPISODE 004

At With Grace and Gold, we believe the most important thing to do in your small business is to be proactive all year long so that you can create as much consistency in your small business as possible — to build systems into your business so you’re continuously uplifting key areas of your business. Then, whether you’re in a busy season or a slow season you can earn more consistent revenue all year long. Read the full transcript. 

10 Things to Do When Business is Slow

Season 1, EPISODE 005

Having a new brand can be a blend of both exciting and overwhelming. Once you’ve got a new brand for your business, what do you do? Whether you worked with a professional designer over the course of several weeks, or you worked tirelessly at perfecting your own brand, it’s likely you feel pressured to get the debut of your new brand right. In today's episode, we’re sharing 5 ways to debut your new brand. Read the full transcript. 

5 Ways to Debut Your New Brand

Season 1, EPISODE 006

For service-based businesses, the way we present our services matters. As small business owners, we are so familiar with our own businesses — which means we may accidentally overlook the details of our services that our prospective clients will connect with most. Today, we’re excited to share how to write your service descriptions so you can connect with your audience and more effectively sell your services. Read the full transcript. 

How to Write Your Service Descriptions

Season 1, EPISODE 007

At With Grace and Gold, we have 3 clearly-defined packages. We’re able to clearly communicate who we are and what we do, we’re able to connect with Ideal Clients who are looking for what we have to offer, and we’re able to experience clarity when we open our computers every day and get to work. I’m sharing the problem with offering too many services — and how you can decide which services are right for your business. Read the full transcript.

Are you offering too many services?

Season 1, EPISODE 008

Having an online business can mean you’re not only serving clients within your community — but you could also be serving clients from all over the world. For many of us, communication is at the heart of our businesses. So, how can we ensure we are communicating as effectively as possible — creating a personal client experience and running our businesses smoothly? Today, we're exploring 5 tips for better client communication! Read the full transcript.

5 Tips for Better Client Communication

Season 1, EPISODE 009

Having a professional brand is something we believe every small business owner should experience — because having an intentional brand creates peace of mind. You can rest assured knowing your brand and website are working for you and moving your business forward — even when you’re not working. Today, I’m excited to share about rebranding and when it’s best to pursue a new brand for your business. Read the full transcript.

Listen to This Before Rebranding

Season 1, EPISODE 010

Just like in everyday life, small businesses have seasons — busy seasons, quiet seasons — and even seasons of working on our businesses, and in them. These seasons can create hills and valleys — schedule-wise, revenue-wise, and peace-of-mind-wise. As business owners, we create our own schedules and our own structure — in seasons like the one we’re in now, not knowing what to do next can feel overwhelming. Read the full transcript.

Your Passive Income Action Plan

Season 1, EPISODE 011

If you’ve followed along with With Grace and Gold for awhile, you know our favorite place in the entire world is… Target. We refer to Target as the mothership, because it’s basically our happy place — a place we always want to visit. But, why do we — and so many of us — love Target so much? In our opinion, from a business perspective, Target does so much well. Today, we’re sharing 3 business lessons we’ve learned from Target. Read the full transcript.

3 Business Lessons Learned from Target

Season 1, EPISODE 012

Someone once told us, “Every successful business owner knows when to outsource.” Outsourcing for your brand design, web design, photography, videography, or social media management can truly uplift your business. We are stronger together — so when we outsource, we can experience a type of success we simply couldn’t have experienced alone. Today, we’re going to explore when it’s time for you to hire a web designer for your business. Read the full transcript.

You Should Hire a Web Designer If...

Season 1, EPISODE 013

The decision to raise your prices often stems from an idea like this: In order to work fewer hours — or, let’s be honest, in order to work reasonable business hours — and serve fewer people through a more personal experience, the prices of your products and services should or need to be raised. So, what will happen if you raise your prices? What happens if prospective clients say you're too expensive? Today, we're sharing when and how to raise your prices. Read the full transcript.

When and How to Raise Your Prices

Season 1, EPISODE 014

We believe that when you say “yes” to the wrong projects in business, you’re really saying “no” to the projects you created your business to do. And the more you say yes, the farther your business goes from the vision, goals, and purpose you had in mind when you first created your business. Today, we want to share 3 signs you need to find more clarity and focus in your business — and 3 ways to find that clarity and focus decision by decision. Read the full transcript.

3 Signs You Need More Clarity in Your Business

Season 1, EPISODE 015

To get people to subscribe to your newsletter, you can create what’s called a lead magnet — an offering to attract people to your newsletter and encourage them to subscribe. This means, it’s not always enough to say something like “Subscribe for updates!” or “Sign up for my newsletter!” We, as business owners, have to create an incentive for subscribing. Today, we’re sharing 3 lead magnet ideas for your creative business. Read the full transcript.

3 Lead Magnet Ideas to Grow Your List

Season 1, EPISODE 016

Without an advisor, a business partner, or a sounding board, we tend to follow own voices — taking our own suggestions, and wholeheartedly pursuing our own ideas — perhaps without considering there may be a better way forward. Today, we want to share a few ways you’re in your own way… 3 areas of your business where you might actually be blocking your own path to success, along with 3 ways to get out of your own way. Read the full transcript.

3 Ways You're in Your Own Way

Season 1, EPISODE 017

There is so much we can do today that will benefit our businesses in the days, weeks, months, and years from now. In a time in which it’s hard not to be filled with fear — holding onto peace and purpose, both personally and professionally, will help us to become stronger people and stronger business owners. Today, we want to share 3 seeds to plant in your business today — and prepare your business for long-term success, if you just start today. Read the full transcript.

3 Seeds to Plant for Your Business Today

Season 1, EPISODE 018

Being in control of our business gives us a unique and special opportunity to create a structured, balanced workday. If you’ve ever found yourself: Struggling to design a workday in a way that makes sense to you. Working all day long, migrating from your desktop computer to the couch with your laptop in hand, or ending your workday with a sense of guilt that you didn’t accomplish everything you set out to do, today’s episode is for you. Read the full transcript.

How to Create a Structured, Balanced Workday

Season 1, EPISODE 019

Like we had discussed in Episode 019, the decisions we make today can impact the trajectory of our businesses in the weeks, months, and years ahead. In Episode 017, we talked about how — when we rely solely on our own approach (such as our past experiences, our personal preferences) — we could actually be blocking our unique path to success. So, today, we want to share 5 bad business habits we broke, which changed our business for the better. Read the full transcript.

5 Bad Business Habits We Broke

Season 1, EPISODE 020

Why is now the best time to diversify your small business? Well, in Episode 018, we shared how what you do in your business today can help your business to grow and succeed in the months and years ahead. The best time to start is now, because the sooner you start, the more time you’re giving each new area of your business to grow. Here are our experiences, 3 unique ways to diversify your business, and additional steps to help you get started. Read the full transcript.

Now is the Best Time to Diversify Your Business

Season 1, EPISODE 021

Today, we wanted to share how to incorporate giving into your business, to begin the journey of serving people beyond the products and services you provide through your business. Incorporating philanthropy into your business is just one small way you can use your business for good — so we are hopeful today’s episode serves as encouragement that, our collective voices and actions are changing and can continue to change the world. . Read the full transcript.

How to Incorporate Philanthropy in Business

Season 1, EPISODE 022

Being in control of our business gives us a unique and special opportunity to create a structured, balanced workday. If you’ve ever found yourself: Struggling to design a workday in a way that makes sense to you. Working all day long, migrating from your desktop computer to the couch with your laptop in hand, or ending your workday with a sense of guilt that you didn’t accomplish everything you set out to do, today’s episode is for you. Read the full transcript.

How and Why We've Created a Second Business

Season 1, EPISODE 023

Maybe you’ve found your mood is correlated with the highs and lows of your small business — or maybe your sense of self or self-worth seem tied to the performance of your business. In today’s episode of With Grace and Gold: The Podcast, we're going to talk about boundaries and how we can create healthy boundaries as small business owners. With healthy boundaries, we can build a foundation for successful and sustainable small business ownership. Read the full transcript.

Healthy Boundaries for Small Business Owners

Season 1, EPISODE 024

Your website has the power to attract your Ideal Client or repel your Ideal Client. For so many small business owners, the question remains: How can I elevate my website design? How can I make my website a more accurate reflection of my knowledge, experience, and expertise — so visitors know I’m capable of providing a really elevated experience? That’s why today, we’re sharing 7 actionable ways you can elevate your website. Read the full transcript.

Elevate Your Website Today: 7 Actionable Tips

Season 1, EPISODE 025

Fixation on immediate results and fast growth could be a reason why today’s businesses have a shortened lifespan; when business owners are too focused on fast growth, they may lose focus on the ways they can build a strong, solid foundation for their business, experience sustainability and longevity, or create a business that lasts decade after decade. Today, we’re going to explore unique 3 ways to embrace slow, meaningful business growth. Read the full transcript.

3 Ways to Embrace Slow Business Growth

Season 1, EPISODE 026

When was the last time you put yourself in someone else’s shoes? Being empathetic can help make the world a better place; it can help us to understand one another better and to lift one another up in intentional and thoughtful ways. In today’s episode, we want to focus on being empathetic toward our customers and clients. Business coaches and researchers alike have agreed that being empathetic can make you a better business owner. Read the full transcript. 

How Being Empathetic Can Make You...

Season 1, EPISODE 027

The intentional choices you make about your business can play a role not only in your future success, but also in the way your business operates from day-to-day… influencing the way you feel about your business as a whole. When you design your business well, you can better serve your customers and clients, because a strong foundation is in place for you to do so. Today, I want to share 5 actionable ways to make small business ownership easier. Read the full transcript.

5 Ways to Make Business Ownership Easier

Season 1, EPISODE 028

We realized so many of those episodes were focused on what you alone can do to help your business grow. Today, we want to focus on strategic partnerships - the reasons why strategic partnerships matter, and the ways that you can partner with fellow business owners to grow... whether that growth means simply learning something new, or whether that growth means adding a new offering or layer to your business that didn't exist before. Read the full transcript.

3 Ways to Form Strategic Partnerships

Season 1, EPISODE 029

At With Grace and Gold, we do not offer what are called brand or web design “refreshes” — the process of making adjustments to an existing brand and web design to meet a client’s needs. Instead, we offer only our full Custom Design Experiences, through which we create a complete brand — or brand and web design — from scratch. In today’s episode, I’m going to share the heart behind our decision to focus wholeheartedly on full custom design services! Read the full transcript.

Why We Don't Offer Brand or Website Refreshes

Season 1, EPISODE 030

Without working ON our small businesses, we may not be able to work IN our small businesses in the long-term. There are housekeeping tasks we need to complete to keep our businesses running and moving forward so that we can continue serving our clients to the best of our ability. So, how do you do it? How do you work ON and IN your business? How can you provide an elevated, seamless client experience and manage your business simultaneously? Read the full transcript.

3 Ways to Work ON and IN Your Business

Season 1, EPISODE 031

We have noticed, first-hand, how the standards of web design have changed and evolved; how your website can be a foundation from which your business can gain real momentum, build meaningful connection, and help your business to exponentially grow. Today, we want to share 10 things we believe your website should do — so you can do exactly that: gain momentum, build connection, and experience exponential business growth. Read the full transcript.

10 Things Your Website Should Do

Season 1, EPISODE 032