Since 2014, With Grace and Gold has provided award-winning brand and web design for more than 400 creative small business owners. Our purposeful designs have helped small business owners from all over the world to double — and even triple — their revenue.
With a blend of purpose, strategy, and action, we believe every small business owner can experience their definition of success. With Grace and Gold: The Podcast shares weekly, 5-minute podcast episodes with clear, actionable steps to help you experience successful small business ownership, too.
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Every small business has a story — a story of why it began, or in our case, where it began. Your story not only allows you to feel "at home" in your business, but it can also help you to build a connection with your audience, and therefore, grow your business. In today's episode, we're sharing the story of how With Grace and Gold came to be, along with 3 tips for understanding and using your story in your small business. Read the full transcript.
Investing your time and money in the right kind of marketing for your business is important. But, for many small business owners, investing in products or services to enhance their business and expand their reach isn’t always possible. That’s why we believe in the power of marketing your business effectively for free. In today’s episode, we're sharing why we believe the best kind of small business marketing can be done for free. Read the full transcript.
At the start of our small business journey in 2014, we aimed to write 3-5 blog posts per week, each and every week. We can’t say enough about how big a role blogging played in our business. Today, we’re excited to share why your blog is more important than you think — along with a few ways to create blog content when you’re not feeling very creative, or when you're feeling a little nervous to click publish. Read the full transcript.
At With Grace and Gold, we feel so honored to serve creative women in business through brand design. While brand design is part of our everyday work, we understand how new and unfamiliar brand design is for our prospective clients and current clients. Today, we wanted to share three things your brand designer wants you to know about your business, your brand, and the process of creating a brand for you. Read the full transcript.
At With Grace and Gold, we believe the most important thing to do in your small business is to be proactive all year long so that you can create as much consistency in your small business as possible — to build systems into your business so you’re continuously uplifting key areas of your business. Then, whether you’re in a busy season or a slow season you can earn more consistent revenue all year long. Read the full transcript.
Having a new brand can be a blend of both exciting and overwhelming. Once you’ve got a new brand for your business, what do you do? Whether you worked with a professional designer over the course of several weeks, or you worked tirelessly at perfecting your own brand, it’s likely you feel pressured to get the debut of your new brand right. In today's episode, we’re sharing 5 ways to debut your new brand. Read the full transcript.
For service-based businesses, the way we present our services matters. As small business owners, we are so familiar with our own businesses — which means we may accidentally overlook the details of our services that our prospective clients will connect with most. Today, we’re excited to share how to write your service descriptions so you can connect with your audience and more effectively sell your services. Read the full transcript.
At With Grace and Gold, we have 3 clearly-defined packages. We’re able to clearly communicate who we are and what we do, we’re able to connect with Ideal Clients who are looking for what we have to offer, and we’re able to experience clarity when we open our computers every day and get to work. I’m sharing the problem with offering too many services — and how you can decide which services are right for your business. Read the full transcript.
Having an online business can mean you’re not only serving clients within your community — but you could also be serving clients from all over the world. For many of us, communication is at the heart of our businesses. So, how can we ensure we are communicating as effectively as possible — creating a personal client experience and running our businesses smoothly? Today, we're exploring 5 tips for better client communication! Read the full transcript.
Having a professional brand is something we believe every small business owner should experience — because having an intentional brand creates peace of mind. You can rest assured knowing your brand and website are working for you and moving your business forward — even when you’re not working. Today, I’m excited to share about rebranding and when it’s best to pursue a new brand for your business. Read the full transcript.
Just like in everyday life, small businesses have seasons — busy seasons, quiet seasons — and even seasons of working on our businesses, and in them. These seasons can create hills and valleys — schedule-wise, revenue-wise, and peace-of-mind-wise. As business owners, we create our own schedules and our own structure — in seasons like the one we’re in now, not knowing what to do next can feel overwhelming. Read the full transcript.
If you’ve followed along with With Grace and Gold for awhile, you know our favorite place in the entire world is… Target. We refer to Target as the mothership, because it’s basically our happy place — a place we always want to visit. But, why do we — and so many of us — love Target so much? In our opinion, from a business perspective, Target does so much well. Today, we’re sharing 3 business lessons we’ve learned from Target. Read the full transcript.
Someone once told us, “Every successful business owner knows when to outsource.” Outsourcing for your brand design, web design, photography, videography, or social media management can truly uplift your business. We are stronger together — so when we outsource, we can experience a type of success we simply couldn’t have experienced alone. Today, we’re going to explore when it’s time for you to hire a web designer for your business. Read the full transcript.
The decision to raise your prices often stems from an idea like this: In order to work fewer hours — or, let’s be honest, in order to work reasonable business hours — and serve fewer people through a more personal experience, the prices of your products and services should or need to be raised. So, what will happen if you raise your prices? What happens if prospective clients say you're too expensive? Today, we're sharing when and how to raise your prices. Read the full transcript.
We believe that when you say “yes” to the wrong projects in business, you’re really saying “no” to the projects you created your business to do. And the more you say yes, the farther your business goes from the vision, goals, and purpose you had in mind when you first created your business. Today, we want to share 3 signs you need to find more clarity and focus in your business — and 3 ways to find that clarity and focus decision by decision. Read the full transcript.
To get people to subscribe to your newsletter, you can create what’s called a lead magnet — an offering to attract people to your newsletter and encourage them to subscribe. This means, it’s not always enough to say something like “Subscribe for updates!” or “Sign up for my newsletter!” We, as business owners, have to create an incentive for subscribing. Today, we’re sharing 3 lead magnet ideas for your creative business. Read the full transcript.
Without an advisor, a business partner, or a sounding board, we tend to follow own voices — taking our own suggestions, and wholeheartedly pursuing our own ideas — perhaps without considering there may be a better way forward. Today, we want to share a few ways you’re in your own way… 3 areas of your business where you might actually be blocking your own path to success, along with 3 ways to get out of your own way. Read the full transcript.
There is so much we can do today that will benefit our businesses in the days, weeks, months, and years from now. In a time in which it’s hard not to be filled with fear — holding onto peace and purpose, both personally and professionally, will help us to become stronger people and stronger business owners. Today, we want to share 3 seeds to plant in your business today — and prepare your business for long-term success, if you just start today. Read the full transcript.
Being in control of our business gives us a unique and special opportunity to create a structured, balanced workday. If you’ve ever found yourself: Struggling to design a workday in a way that makes sense to you. Working all day long, migrating from your desktop computer to the couch with your laptop in hand, or ending your workday with a sense of guilt that you didn’t accomplish everything you set out to do, today’s episode is for you. Read the full transcript.
Like we had discussed in Episode 019, the decisions we make today can impact the trajectory of our businesses in the weeks, months, and years ahead. In Episode 017, we talked about how — when we rely solely on our own approach (such as our past experiences, our personal preferences) — we could actually be blocking our unique path to success. So, today, we want to share 5 bad business habits we broke, which changed our business for the better. Read the full transcript.