Chances are, if you use Instagram on behalf of your small business, you may have considered creating a ‘links’ page on behalf of your small business. A links page houses a curated collection of links you’d like your Instagram audience to visit. Today, we’re sharing a few reasons why a links page should be housed within your own website — rather than within a third-party app like LinkTree — as well as a link to our free Instagram links page for Showit!
Free Instagram Links Page for Showit
An Instagram links page should be housed within your website for a few reasons:
- Search Engine Optimization. Search Engine Optimization (SEO) refers to the likelihood of a website visitor coming upon your website from a search they perform via a search engine like Google. Having strong SEO depends upon a variety of factors: the age of your website, the amount of traffic your website receives, the pages included within your website, the links included within your website, and so much more. In the end, the more visitors your websites receives — the better. Clicks from your Instagram profile should lead to your website rather than a third-party website like LinkTree. This will help your website to benefit from the traffic received from any links clicked from your profile. While traffic is just one aspect of Search Engine Optimization, housing your links page within your own website is one quick and simple way to take advantage of those visits.
- User-Friendliness. Housing your links page within your website creates a more user-friendly experience for your audience. Whether someone is brand new to your business or has been following along for years, leading clicks to your own website creates a more user-friendly experience when compared to having users click on a LinkTree link, then click to your website, or elsewhere. Create a more seamless experience for your visitors by housing your links page within your own website.
- Cost-Effectiveness. For LinkTree or other similar third-party apps to remain polished, elevated, and visually-aligned with your brand, sometimes, a paid subscription is needed. Creating a links page within your website can be more cost effective, since you’d be using your existing website — a paid resource you already own and maintain.
To begin creating an engaging, well-designed Instagram links page within your Showit website, download our free Instagram links page for Showit. We hope you enjoy customizing our free Instagram links page for Showit freely and confidently, and we can’t wait to see the finished product!
Since 2014, With Grace and Gold has provided brand and web design for creative small business owners. Hire With Grace and Gold or shop With Grace and Gold’s pre-made designs and Showit website templates – and come away with an elevated brand and web design for your small business!
May 12, 2021